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Better alternatives to old school SEO methods - part 2

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. In our new article series, we'll talk about outdated SEO techniques and why you should avoid them. We'll also show you better alternatives.
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Outdated SEO techniques and what you should do instead - part 1

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. In our new article series, we'll talk about outdated SEO techniques and why you should avoid them. More importantly, we're showing you better alternatives to these outdated techniques.
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All you need to know about Google's web crawler Googlebot

If you're new to search engine optimization and website marketing, you might have heard words like "web crawler", "search engine robot", or "search engine spider". All of these words refer to the same thing. If your web pages answer web crawlers correctly, they will get better rankings on search engines.
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5 things you can do to improve your content for visitors AND search engines

Writing content that is good both website visitors and search engines is not difficult if you follow a few simple rules. By following these rules, you can make sure that your web pages will get high rankings on search engines, and you can make sure that website visitors will like your pages. Here are five things that you can do.
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How link building by metrics can have a negative influence on your rankings

Links are still the most important factor in Google's ranking algorithms. That's why most webmasters focus on building links that point to their web pages. That is a very good idea because it will have a very positive influence on your rankings if you do it right. Unfortunately, many people focus on the wrong metrics and that can lead to problems.
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Nofollow links are much better than you think. Here's how to get the most out of them.

Some people think that nofollow links are worthless, some website owners even want to delete links that use the nofollow attribute. That's not a good idea. Nofollow links can help your website a lot.
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Google's definition of high-quality content. Do you have to change your web pages?

Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help.
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Search engine optimization is about getting clicks from the right people, not about rankings

Getting high rankings on search engines can be very difficult. It is important that you have a plan before you start to optimize your web pages and links. Search engine optimization is not about getting high rankings. It is about getting clicks from the right people.
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New in SEOprofiler: find out how well your tagged keywords perform

If you monitor many keywords that are related to your business then it can become difficult to keep track of all of them. The 'tags' feature in SEOprofiler helps you to create keyword clusters without changing the actual keywords.
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New in SEOprofiler: check your rankings by result type

We have added many new features to the Ranking Monitor in the past few weeks. Today, we have added another great feature to the Ranking Monitor in SEOprofiler: you can monitor your rankings by result type.
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New in SEOprofiler: track rankings of businesses that do not have a website

Although this sounds odd, it is not unusual that businesses without a website get listed on Google's first result page (and on other search engines). With the new version of the Ranking Monitor, you can also track the rankings of businesses by business name.
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New in SEOprofiler: 160 countries and languages

The Top 10 Optimizer and the Ranking Monitor in SEOprofiler now support 160 countries and languages. If you want to promote your website nationally and internationally, SEOprofiler is the right tool for you.
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New in SEOprofiler: progression charts on the overview page

We have added another new feature to the Ranking Monitor in SEOprofiler: the overview page now shows progression charts for all tracked parameters on Google, Google Mobile, Bing and Yahoo.
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New in SEOprofiler: get more customers with better keywords

We have just added another great feature to the Ranking Monitor in SEOprofiler. The new feature shows you the related keywords that you should monitor to make sure that you really get all of the visitors that are interested in your products and services.
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New in SEOprofiler: the improved Ranking Monitor

We're working on many new features that will make the Ranking Monitor in SEOprofiler even better as it is. The first new feature is an improved 'Ranked keywords' page that has a much better overview of the different ranking types. Read on to learn more about the new features.
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The importance of search engine optimization (and why you really need it)

Most businesses know that search engine optimization is a must-have if you want to be successful with a company. If you're still unsure, or if you have to convince management, you should read this article.
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