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New Google patent: how search engines see entities and what you have to do about it

Recently, Google was granted a patent with the name "Question answering using entity references in unstructured data". The patent is long and full of technical lingo but if offers some insights into how Google finds relevant information on your web pages.
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Why spending less on paid search marketing can lead to a better website experience

Paid search marketing is a quick and easy way to get listed on Google and other search engines for the keywords that are related to your business. Unfortunately, paid search marketing is also very expensive. Search engine optimization (SEO) can help you to save money while getting more targeted visitors at the same time.
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Are you ready? 2017 is going to be the year of mobile (with instructions for you)

Last year, mobile devices overtook desktop computers as the primary device to access websites. Although desktop searches remained on a very high level on Google, even more people used their mobile phones to search Google. Having a mobile website is no longer an option. It is a necessity. In this article, we'll show you how to prepare your website for this.
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Happy Holidays!

During the holiday season more than ever, our thoughts turn gratefully to those who have made our progress possible. It is in this spirit we say, simply but sincerely… Thank you and Best Wishes for the Holiday Season!
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2016 year in review, and what's planned for 2017

2016 was an extraordinary year for all SEOprofiler users. It has been a busy and exciting year for us and, without doubt, for you. 2016 was a year full of new features and improvements in SEOprofiler that help you to get more out of your online business.
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How SEO and SEM will help your business

Businesses of all sizes can benefit a lot from SEO (search engine optimization) and SEM (search engine marketing, also called paid search marketing). You're leaving a lot of money on the table if you do not use SEO and SEM to promote your business. This article explains how to use SEO and SEM to get more paying customers.
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How to work with multi-regional and multilingual sites

If your website serves multiple languages and countries, it can be difficult to make sure that Google and other search engines index your web pages correctly. There are several ways to handle international content.
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How your website design influences the rankings of your web pages on Google

Good website design is important. Although there is no perfect website design that guarantees that Google will rank your web pages highly, there are several website design elements that can have a positive influence on the position of your web pages.
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What is an outbound link penalty and how can you avoid it?

Did you know that Google can penalize your website if you link to the wrong pages? Your website might be penalized because of some links to other websites, even if you did not add these links intentionally to your site.
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Eight things you need to know about Google's 'mobile first' indexing

Some days ago, Google announced that search search engines will be 'mobile first' in the near future. Google's search results will be based on the mobile versions of web pages, including the results that are shown to desktop users. Here are eight things you need to know about Google's 'mobile first' indexing.
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Google begins 'mobile first' indexing - what should you do now?

Google announced on the official Google blog that they were starting with mobile first indexing. What does this mean to the rankings of your web pages on Google? What can you do to make sure that your web pages will be found? This article has the answers.
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Have your micro-moment: optimize for user intent

Search engine optimization isn't just about getting high rankings on search engines. It's also about reaching customers at the right time. If your website provides the right kind of information at the right time, people are more likely to interact with your website. How should you optimize your web pages to benefit from this?
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Four things you can do to get banned on Google

Do you want to get banned on Google? There are several things that you can do to make sure that Google thinks that your website as spam. If you don't want to get banned, you should make sure that you do not do these things.
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Insider talk: more about Google's new Penguin algorithm

In a podcast, Google's Gary Illyes revealed more information about Google's latest Penguin algorithm update. Here are the most important statements of Gary Illyes from that podcast.
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How to avoid problems with duplicate content

Duplicate content can lead to ranking problems on Google and other search engines. Although there is no duplicate content penalty, your web pages might not rank as well as they could if their content can also be found on other pages.
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All you need to know about Google's Penguin 4 algorithm update

Last month, Google released the long-awaited fourth version of the Penguin algorithm. The Penguin algorithm deals with artificial backlinks and their influence on the rankings of their website. What is new in Penguin 4 and how does it affect your website rankings?
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