|The Axandra newsletter archive - 28 December 2004|
|Welcome to the last issue of the Search Engine Facts newsletter in 2004.
In the news: Google releases a search form for its sponsored links, a new Internet worm targets several search engines, the Internet Archive wants to build an alternative to Google and more.
Table of contents:
|1. Happy New Year 2005!|
|2. Search engine news of the week|
Google has just released a special search form for its AdWords ads. The search form allows you to quickly find out the position of an AdWords ad.
Editor's note: IBP's Ranking Checker already supports the new Google Sponsored Links search for 5 countries.
The 2004-Year-End Google Zeitgeist is an interactive Flash movie that allows you to view data from January to November 2004.
"Ten major international libraries have agreed to combine their digitised book collections into a free text-based archive hosted online by the not-for-profit Internet Archive. All content digitised and held in the text archive will be freely available to online users."
"The Internet portal Yahoo! France, in partnership with the rating agency Standard and Poor's, launched on 20 December 2004 a new service devoted to investment funds."
"Days after Google acted to thwart the Santy worm, security firms warned that variants have begun to spread using both Google and other search engines."
|3. Articles of the week|
"Even as they trade counterpunches punctuating their similarities, Internet heavyweights Google Inc. and Yahoo Inc. have strived for different goals distinctions that may become more apparent as the fierce rivalry moves into 2005."
"Like Apple Computer Inc., Ask Jeeves is more influential than its size would suggest [...] They have very small share, but it's a very dedicated group of people who use them."
"As head of production for Yahoo! Local Products, Ali keeps that same momentum going. He provides strategic direction for the Local product line which includes City Guides, Yahoo! Local, Maps, and Yellow Pages."
"The Santy worm used the search engine to select potential victims. Armed with the list, the worm sent code designed to compromise the potentially vulnerable sites."
"MSN's homegrown search technology will make its way into the broad range of products, a Microsoft executive said. But the company plans to avoid the bundling issue."
"For a few years now, search engine darling Google has worn the tiara as the tech world's 'it' company. But as it matures from cool-kid start-up to publicly traded veteran, can Google maintain its status as 'the' place people in the technology world to work?"
|4. Recommended resources|
Do you get a positive ROI for your pay per click campaigns?
If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords ebook.
|5. Previous articles|