|The Axandra newsletter archive - 4 January 2005|
|Welcome to the first issue of the Search Engine Facts newsletter in 2005.
This week, we're taking a look at file endings and how they affect your search engine rankings.
In the news: Google distributed Trojan ads, 60 Minutes defines Google and more.
Table of contents:
|1. Facts of the week: Which file ending is better?|
Some webmasters wonder whether they should use .htm or .html as the file extension for their web pages. Rumor has it that some file extensions make it more difficult to get indexed by search engines.
Which file extension should you use for your web pages?
From a search engine optimization point of view, it doesn't matter which file extension you use for your web pages. As long as the content of your web pages can be indexed by search engines, search engines will try to index it.
What's the official Google statement?
Google has posted an official statement regarding this matter:
"At Google, we are able to index most types of pages and files with very few exceptions. File types we are able to index include: pdf, asp, jsp, html, shtml, xml, cfm, doc, xls, ppt, rtf, wks, lwp, wri, swf."
How can you make it easier for search engine spiders to index your site?
Although the file extension is not important, there are some things you can do to make it easier for search engine spiders to index your web site.
It doesn't matter which file extension you use for your web pages. However, you should make it as easy as possible for search engine spiders. The less a spider has to think when indexing your web site, the more likely it is that your web pages will be properly indexed.
|2. Search engine news of the week|
"Seekport's goal is to establish its technology as one of Europe's leading search engines, and to provide organisations with the first real alternative to US-centric search engines."
Editor's note: Of course, Seekport is already supported by IBP.
"First of all there's a free site search. [...] There's also a new service to get your results in XML format."
"How do web surfers from Google Inc. use the Web? What are their navigation habits? How are their systems configured? How do they use search engines and e-commerce sites? How does their usage compare with other companies in the same sector?"
|3. Articles of the week|
"Geico might have lost the first battle in its trademark infringement suit against search giant Google last month, but officials from the insurance company vowed that the war is not yet over."
"What started out as youthful daydreaming has blossomed over the past half-decade into a 3,000-person company that's changing the world of information. Channeling the knowledge in billions of Web pages through its simple-to-use site, Google has put acres of information at its users' fingertips."
"Librarians, academicians, journalists, information industry pundits, and real people continue to ring in with comments, concerns, quarrels, and commendations for Google's new library program. [...] Here is a roundup of some of the questions asked and answers posited."
"What began as a school project is now worth about as much as Ford and General Motors combined, thanks to a stock that has roughly doubled in price since the company went public last August. And for the first time since then, Google has opened its doors, to let '60 Minutes' Google them."
"What Microsoft knows that even the top of the heap of Web search engines do not is how to control loyalty on the desktop. [...] The question for this year is which experts will prevail in desktop search: the desktop pros or the search gurus?"
|4. Recommended resources|
Another 5 our of 5 rating for ARELIS!
StoreBuilder.co.uk has reviewed our link popularity software program ARELIS.
"Link building is hard work. Don't let anyone tell you that it is easy. You have a myriad of problems to overcome. Duff email addresses, a 1/10 take up of your link exchange request, sites that won't link to you, sites that have no link pages. [...]
ARELIS does save you tons of time and I mean tons. [...] It's that powerful and it's the reason I would pack this piece of kit in my desert island bag."
If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords ebook.
|5. Previous articles|