|The Axandra newsletter archive - 11 January 2005|
|Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're taking a look at 7 interviews that give some insight in Google.
In the news: Yahoo releases its desktop search tool, Google exposes web surveillance cams, Microsoft seems to plan its own pay per click service and more.
Table of contents:
|1. Facts of the week: 7 Google interviews|
It's time to recap some of the interviews Google employees gave last year. Interviews with the people behind the scenes give great insight in how things work. The following interviews reveal interesting things about how Google works.
"As companies grow, many lose what made them great in the first place. How will you manage Google when it grows even larger?"
To learn more about the people mentioned in the interviews above, visit the Google management page.
If you want to find out how to get high rankings on Google, try IBP. IBP analyzes the top 10 results on Google for any given keyword to find out what these pages have done to get that ranking. It then tells you how you have to adjust your web pages so that you get a similar ranking.
|2. Search engine news of the week|
"Internet giant Yahoo Inc. is offering to help consumers and office workers sift through the digital mishmash stored on their computers with a free software product to be introduced Tuesday."
Editor's note: Another new desktop search tool has been released by Naver.
"Recent job postings apparently from a Microsoft recruiter point strongly to the development of an MSN paid search program."
"Yahoo [...] announced an agreement with Microsoft to extend Yahoo! services to Microsoft Windows XP Media Center Edition 2005 [...]. Under the agreement, consumers will be able to access Yahoo! services optimized especially for the digital home environment."
"Blogs and message forums buzzed this week with the discovery that a pair of simple Google searches permits access to well over 1,000 unprotected surveillance cameras around the world - apparently without their owners' knowledge."
"Yahoo on Thursday will begin licensing Web applications to set-top box manufacturers in hopes of reaching beyond the PC and into the living room."
|3. Articles of the week|
"When Kraft Foods Inc. learned that its company name and Web address appeared as a sponsored link after a search on a pro-white Web site, company officials said they were appalled."
"Affiliates are an important part of our third-party ecosystem. They bring users to valuable content and drive traffic to our merchant partners [...] We need to balance the positives they bring with the negatives of users seeing the same ads over and over."
"Maybe you haven't heard of Google Store. Can't blame you because by all appearances, this enterprise is strictly a backwater, low-profile operation."
"Google's clubby campus has been hit with an embarrassment of riches--literally--thanks to a rarely invoked securities law requiring the company to report stock sales of hundreds of employees, rather than just top executives and shareholders."
"I was watching 60 Minutes, they did like a infomercial for Google, I mean it was the most incredible..."
|4. Recommended resources|
My web site is on the first result page on Google!
"I want you to know that your product is AWESOME. You've put a lot of thought into both the functionality and the usability. IBP is probably the best value for software I've gotten in a long time!"
"Thanks to IBP, my Serbian web site is now on the first result page on Google for several search terms. This is nice, I am satisfied."
If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords ebook.
|5. From the developer's kitchen: The next IBP version - part 1|
Although the next IBP version is not ready yet, we cannot wait any longer: We must start to tell you about the great features the next version will bring.
More features and many improvements
The new IBP version will have many more features and it will have many improvements over the current version. No other web site promotion tools offers as many features as the next IBP version.
Every week, we'll reveal another great feature of the next IBP version. Of course, we're starting with the less important features first. One of the smaller new features in the new IBP version is the ROI calculator:
The ROI calculator will help you with the financial aspects of your pay per click (PPC) campaigns. Find out how much you can bid for a click on PPC search engines, find out if a banner campaign delivered a positive ROI and more.
Get the new version for free!
The next IBP version will be a free update to all current IBP users. It will be released in the first half of 2005. If you buy IBP now, you'll get the new version with many more features for free.
|6. Previous articles|