|The Axandra newsletter archive - 25 January 2005|
|Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're taking a look at the importance of Yahoo, MSN and AskJeeves.
In the news: Yahoo and Google release video search features, AOL enhances its search feature, Google loses a trademark dispute in France and more.
Table of contents:
|1. Facts of the week: There's more than Google in the search engine world|
Keynote Systems released the results of a new survey this January. The California based company surveyed 2000 Internet users to find out which search engines they prefer.
Yahoo, MSN and AskJeeves gain against Google
According to the study, Google is still number one in the search industry, followed by Yahoo, MSN, AskJeeves and Lycos.
Yahoo and MSN have made significant gains against Google since their last survey. Yahoo, MSN and Ask Jeeves also saw a notable increase in their standing in the Keynote Future Usage Index, which measures the likelihood of consumers to use a search site as their primary search tool and to return to the site in the future.
The index also measures a user's likelihood to recommend a search site to others or to use a search toolbar offered by the site.
Since the last study, Yahoo has boosted the number of users who said they would consider the site as their primary search engine by more than 20% and MSN by almost 30%. More than 81% of Yahoo users and 61% of MSN users said they would return to those sites in the future.
These numbers support recent comScore findings that indicate that Google's lead in the search engine market is diminishing.
What does this mean to your search engine optimization activities?
AltaVista, Excite and Webcrawler all have been the hottest search engine until a new player took the lead. Although it doesn't seem that this will happen to Google soon, you shouldn't concentrate your search engine optimization activities on Google alone.
Yahoo, MSN and AskJeeves can send a considerable amount of targeted visitors to your web site. If you only worry about gaining strong rankings in Google you alienate a large portion of your potential customers.
Optimize your web pages for all four big players: Google, Yahoo, MSN and AskJeeves. That way, you're not dependent on a single search engine and you'll get targeted visitors from different locations.
How can you optimize your web pages for these search engines?
Search engines prefer web sites with a lot of content. If your web pages have at least 14 to 20 pages, chances are that your web site will get much better rankings than a web site that consists of only one to three pages.
Another advantage of having many pages is that you can optimize different pages for different search engines and search terms. Optimizing a single web page for one or two search terms and a special search engine leads to better results than trying to optimize the same page for a variety of search terms and engines.
If you haven't done it yet, try IBP's Top 10 Optimizer to optimize your web pages for specific search engines and search terms. IBP helps you to optimize your web pages for any given search term and for all major search engines.
IBP's advice is based on the in-depth analysis of the current, up-to-the-minute top 10 results in the selected search engine and it is specifically for your search term and your web site.
|2. Search engine news of the week|
"Google is using its popular internet search technology to find information and images broadcast on US television [...] Google's service, which began storing information last month, includes programming from ABC, PBS, Fox News and C-SPAN."
Yahoo has added a video search tab to its main page. In contrast to Google's TV search feature that only shows still images, Yahoo's video search feature allows you to view short movie clips.
"The My Yahoo! Ticker makes it easy to track your favorite information, by bringing the news and opinions you've subscribed to in My Yahoo! directly to your desktop as they're published."
"Enhancements of AOL Search include updated design, a new sorting and clustering feature that organizes relevant search results by topics and displays them alongside the list of general Web search results, a new layer of results called 'Snapshots' appears at the top of search results and presents editorial content and relevant information like local movie show times, sports stats and current events."
"A French court has ruled that Google must refrain from using the trademarks of European resort chain Le Meridien Hotels and Resorts to trigger keyword ads. [...] In Europe, some courts have been favorable to trademark owners."
"From now on, when Google sees the attribute (rel="nofollow") on hyperlinks, those links won't get any credit when we rank websites in our search results. [...] it's just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists."
"Google [...] will provide its advertisers with an application programming interface (API), which will enable them to link their computer systems with Google and control parts of the mammoth Google ad delivery system. The API will allow advertisers to self-administer the delivery, the timing and the price they will pay for their text ads."
|3. Articles of the week|
"Could Google be about to launch its very own voice-over-IP service? A recently placed job ad by the search giant seems to suggest Google's going down the Internet telephony route."
"When it comes to search engines, Google and Yahoo may grab all the headlines and attract the most users. But they're not the only search engines around."
"If you're searching for Google employees this week, they've hit the slopes in Lake Tahoe for an annual company romp in the snow. [...] The company has even hired a videographer to film a Warren Miller-esque ski flick of various employees carving up the bumps."
|4. Recommended resources|
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"IBP is the cornerstone of our business, without it we would be dead in the water. This was my first brush with customer service and now not only do I know IBP is an excellent program but you have a great support structure as well."
If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords eBook.
|5. From the developer's kitchen: The next IBP version - part 3|
This week, we continue our series about new features in the upcoming new IBP version.
Even more features and many improvements for your web site success
The new IBP version will have many more features and it will have many improvements over the current version. No other web site promotion tools offers as many features as the next IBP version.
Every week, we'll reveal another great feature of the next IBP version. Of course, we're starting with the less important features first. Another new features in the new IBP version is the Keyword Editor:
The Keyword Editor allows you to quickly create different keyword phrases, to permutate your keywords, to generate misspellings and more. It is an easy and convenient way to create powerful keyword lists for your pay per click campaigns. It offers special support for Google AdWords as well.
Get the new version for free!
The next IBP version will be a free update to all current IBP users. It will be released in the first half of 2005. If you buy IBP now, you'll get the new version with many more features for free.
|6. Previous articles|