|The Axandra newsletter archive - 15 February 2005|
|Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're taking a look at Google's latest ranking algorithm update and latent semantic indexing.
In the news: Ask Jeeves plans a web browser, Google might host Wikipedia, further news about click fraud and more.
Table of contents:
|1. Facts of the week: Google and latent semantic analysis|
|Rumor in search engine forums has it that Google is giving more weight to latent semantic indexing (LSI) in its latest ranking algorithm update.
What is latent semantic indexing?
LSI means that a search engine tries to associate certain terms with concepts when indexing web pages. For example, Paris and Hilton are associated with a woman instead of a city and a hotel, Tiger and Woods are associated with golf.
Google has been using this concept to determine suitable ads for its AdSense service for some time now. It seems that Google is now also using this concept to improve the quality of its search results.
If you search for a keyword on Google and add a tilde ~ before the search term, then you get an idea of what Google thinks about a search term.
For example, if you do a semantic search for phone, Google returns Nokia as the first result. A normal search for phone returns different results. Adding a tilde to the search term seems to instruct Google to do a semantic search.
Why is this important to your SEO activities?
If Google uses this concept in its ranking algorithm (which is very likely) then its advisable that you don't focus on a single keyword, but on a set of related keywords with your search engine optimization activities.
You should optimize some of the pages on your web site for keywords that are synonymous with the keyword you're targeting.
When you exchange links with other web sites, make sure that you vary the link text to your web site so that it contains different variations and synonyms of your keyword.
Where can I find further information about LSI?
If you're interested in the theories behind this concept, the following pages can give you detailed information:
Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn't focus on a single keyword when optimizing your web pages and when getting links.
The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site.
|2. Search engine news of the week|
"With any change, there are going to be some sites that move into the first search page and some sites that move out. That's the reality of any change in search engine results."
Editor's note: If you want to adjust your web pages for Google's new ranking algorithm, take a look at IBP's Top 10 Optimizer. Its advice is always up-to date because it's based on the analysis of the current top 10 rankings.
"Ask Jeeves and the Mozilla Foundation have begun discussions on the twin possibilities of a Firefox-based Jeeves browser and of donating Jeeves' desktop search technology to the open-source group."
"Wikipedia.org could soon be hosted on Google's servers, as the search giant looks for ways of supporting the Wikimedia Foundation."
|3. Articles of the week|
"Hackers have found a handy tool to take control of bank accounts, tap into corporate computer networks and dig up sensitive government documents. It's called Google."
"It cost Harrison as much as $20 for each click [...] when she realized the people clicking on her ads weren't really interested in her products.
She was being victimized by click fraud, a scam that threatens to squelch the online advertising boom that has been enriching Google Inc., Yahoo! Inc. and their many business partners."
"I think a commercial search engine based on Nutch could be a huge deal. [...] The open source software component would give such an operation a scrappy little advantage. If open source can take on a truly great competitor, the operation would have the distinct advantage of better results."
"You could never say that Reiner Kraft lacks vision or inspiration. This unassuming guy with the soft voice and thick German accent comes up with ideas--and incredibly viable ones--the way Snoop Dog flows lyrics. Reiner's recent brainchild, Y!Q was launched in beta last week."
|4. Recommended resources|
"Great product and money well spent."
"I purchased IBP last year and did not get to use it much. My business is extremely cyclical and the year was pretty much over.
I finally began using the program this fall and have been impressed by the rapid improvement in my sites visibility. From virtually invisible to rankings on pages 1-3 on a number of my keywords since late November. [...]
"We are becoming the leading engineering training site, visited by 50 to 100 countries daily. [...] Your products helped us to realize these goals, thanks again for great products."
If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords eBook.
|5. From the developer's kitchen: The next IBP version - part 6|
This week, we continue our series about new features in the upcoming new IBP version.
Even more features and many improvements for your web site success
The new IBP version will have many more features and it will have many improvements over the current version. No other web site promotion tools offers as many features as the next IBP version.
IBP's Top 10 Optimizer is a unique search engine optimization tool that helps you to optimize your web pages for top 10 search engine rankings.
IBP's advice is always up-to-date. For example, if you use IBP's Top 10 Optimizer now with Google, it will give you advice that is based on the current Google search engine algorithm. This also works with the current IBP version 4.1.5.
Get the new version for free!
The next IBP version will be a free update to all current IBP users. It will be released in the first half of 2005. If you buy IBP now, you'll get the new version with many more features for free.
|6. Previous articles|