|The Axandra newsletter archive - 1 March 2005|
|Welcome to the latest issue of the Search Engine Facts newsletter.
This week, we're trying to find out how to run a successful pay per click campaign.
In the news: We have released a first beta version of IBP 8. Many web surfers use more than one search engine, four words seem to be ideal for web search, Yahoo celebrates its birthday and more.
Table of contents:
|1. Facts of the week: How to succeed with pay per click|
Running a pay per click campaign can quickly cost a lot of money if you don't know how to do it correctly. Many webmasters face the following situation:
Of course, that's not how it should work. If you create a pay per click campaign without planning it, changes are that you'll quickly lose a considerable amount of money.
There are a few basic things you should consider before starting a pay per click campaign.
1. Choose the right pay per click search engines
2. Choose the right keywords
3. Know how much you can pay for a click
Although most web surfers prefer unpaid search engine results, pay per click search engines can be a good alternative if you quickly need targeted traffic.
Pay per click campaigns can bring you lots of sales but they are also very risky if you don't do it right.
Many more powerful tips that help you to lower your pay per click advertising costs while increasing your profits can be found in our Google AdWords eBook.
Natural search engine results will bring targeted visitors to your web site without paying. You should use pay per click search engines only as a completion to your other search engine optimization activities.
|IBP 8 beta version now available for download|
We invite you to participate in a public beta test of IBP 8. The new IBP version is twice as powerful as the old IBP 4 version, that's why we called it IBP 8.
This is new:
IBP 4 users: The new IBP 8 uses a new project concept, but it will try to import your IBP 4 projects automatically. Your IBP 4 installation will not be touched.
Note that this is a pre-release public beta test designed to help finding problems in the new version before release. Use it only for testing the new version. Test it now!
|2. Search engine news of the week|
"Nielsen//NetRatings [...] reported today that a minority of searchers exclusively use only one of the top three search engines-Google Search, Yahoo! Search and MSN Search."
Yahoo plans to phase out Overture brand name
|3. Articles of the week|
"People gave us no chance of success 10 years ago [...] We have a lot of competition as always, but now we have got ourselves in a leadership position where our future success is really up to us."
"As a nation, our rights to privacy are being stolen in ways we don't even notice. [...] While we focus our energy on the apparent, we let our guard down to the stealth intruder."
"Web surfers and bloggers have hit out at Google's new toolbar that adds links to words and phrases, dubbing the service evil."
|4. Recommended resources|
"I became #1 on many of targeted terms"
"I was silent for a while waiting for results of my optimizations. Right now I checked my position in Google again, and I was HIGHLY IMPRESSED. I became #1 on many of targeted terms, and most of other terms (except of 2 or 3) are in top 10!
I need to say that this happen SUDDENLY about 1-2 months later since optimizations, but I'm your fully satisfied customer now. [...] Thanks for your great product!"
If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords eBook.
|5. From the developer's kitchen: The next IBP version - part 8|
This week, we continue our series about new features in the upcoming new IBP version.
Even more features and many improvements for your web site success
The new IBP version will have many more features and it will have many improvements over the current version. No other web site promotion tools offers as many features as the next IBP version.
For example, IBP's Web Site Optimization Editor allows you to quickly change the title and the meta tags of a web page. IBP displays the keyword density of selected keywords in real-time while you edit the web page elements. That allows you to quickly create tags with the perfect keyword density.
You can also quickly edit IMG ALT tags, link texts, other meta tags and even local search tags with IBP's web site optimization editor.
Get the new version for free!
The next IBP version will be a free update to all current IBP users. It will be released in the this quarter. If you buy IBP now, you'll get the new version with many more features for free.
The first IBP 8 beta version is now available
We invite you to participate in a public beta test of IBP 8, the new version of IBP with many improvements and new features. The beta version can be downloaded here.
|6. Previous articles|