|The Axandra newsletter archive - 8 March 2005|
to the latest issue of the Search Engine
This week, we're taking a look at the results of a recent search engine study.
In the news: Lycos replaces Yahoo with Ask Jeeves, Google officially releases its desktop search tool and a new weather search command, click fraud continues to be a problem and more. We also have released the third beta version of the all-new IBP 8.
Table of contents:
|1. Facts of the week: Study confirms importance of other search engines|
A recent study of Nielsen/NetRatings revealed that a minority of searchers exclusively use only one of the top three search engines Google, Yahoo and MSN Search.
Which search engines do web surfers use?
What does this mean to you and your web site?
Google is an important search engine but others are quickly catching up. If you optimize your web pages for more than one search engine, you will get targeted traffic from many sites. In addition, you are less dependent from a single source which is important if your rankings drop on one search engine.
|IBP 8 beta version 3 now available for download|
We invite you to participate in a public beta test of IBP 8. The new IBP version is twice as powerful as the old IBP 4 version, that's why we called it IBP 8.
We have just released the third beta version which is stable on most computers.
This is new:
IBP 4 users: The new IBP 8 uses a new project concept, but it will try to import your IBP 4 projects automatically. Your IBP 4 installation will not be touched.
Note that this is a pre-release public beta test version designed to help finding problems in the new version before release. Use it only for testing the new version. Test it now!
|2. Search engine news of the week|
"Web portal Lycos has selected Ask Jeeves technology for Lycos.com's search engine."
Google has a new weather search command
|3. Articles of the week|
"There's clearly a lot of anxiety about current prices; many marketers are already at their maximum level of discomfort, given the return on investment (ROI) or conversion metrics they'd like to hit for campaigns. [...] Either way, click prices will rise over time. The question is, how quickly?"
"David Filo remembers the days in 1994 when he and fellow Stanford University doctoral candidate Jerry Yang would get together with friends to conjure up big ideas for making a business out of the Internet."
"The technical wizardry behind Google's successful search engine may come down to a blindingly obvious insight: PCs crash."
|4. Recommended resources|
Lower your advertising costs and make more profit
If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords eBook.
|5. From the developer's kitchen: The next IBP version - part 9|
This week, we continue our series about new features in the upcoming new IBP version.
IBP 8 knows how to improve the link popularity of your web site
The new IBP version will have many more features and it will have many improvements over the current version. No other web site promotion tools offers as many features as the next IBP version.
The Link Popularity Improver helps you to locate web sites that could put a link to your web site and it automatically fills out the link exchange forms for you. You only have to confirm that the web site is suitable for your own web site.
IBP's Link Popularity Improver has a different concept than our other link popularity product ARELIS. Both products complement each other.
Get the new version for free!
The next IBP version will be a free update to all current IBP users. It will be released in the this quarter. If you buy IBP now, you'll get the new version with many more features for free.
IBP 8 beta version 3 is now available
We invite you to participate in a public beta test of IBP 8, the new version of IBP with many improvements and new features. The beta version can be downloaded here.
|6. Previous articles|