|The Axandra newsletter archive - 15 March 2005|
to the latest issue of the Search Engine
This week, we're taking a look at a new web hosting scam.
In the news: Microsoft is going to start its own PPC service, Yahoo releases a new toolbar and plans an AdSense service, a new search engine enters the market and more.
Table of contents:
|1. Facts of the week: Does your web host change your web pages?|
When you choose a web hosting company, you don't expect that they are going to change your web pages. You also don't expect that they change your web pages for their own benefit. Unfortunately, that's exactly what some web hosts seem to do.
What do these web hosts do to your web pages?
What does Google think about this?
How can you find out if your web host changes your web pages?
Web hosting companies with ethical business standards don't use these techniques. If you find out that your web host changes your pages, you should consider a new hosting company.
If Google finds out that your web site uses cloaking, you will get into trouble, even if the cloaking has been done by your web host and not by you.
|2. Search engine news of the week|
"Microsoft plans to start a service where clients will pay to be listed alongside its MSN search results, people familiar with the plans said.
It will be similar to competing programs from Google Inc. and Yahoo! Inc. Microsoft will announce a pilot program March 16, said the people, who asked not to be identified. These paid searches auction off placement next to Web search results to companies with related products."
Yahoo seeks to expand in Google territory
FactBites is a new search engine with a different approach
Yahoo offers a new toolbar
|3. Articles of the week|
"Paradoxically, because of [Google's] popularity, there may be no better time to try something different. Google's success has forced competitors like Yahoo, MSN Search and Ask Jeeves to hustle with releasing new product features, search controls and improved behind-the-scenes programming."
"What separated Yahoo's creators from the rest of the dot-com crowd was their desire to create a profitable business as quickly as possible - a contrarian concept back in those days of economic delirium."
"Search without retention is more than foolish; it costs your company lots of money, with returns that aren't quantifiable. You keep filling that tire with air, but without a retention strategy profits and potential customer relationships keep leaking out."
|4. Recommended resources|
"From a professional standpoint I give ARELIS an A+!"
Lower your advertising costs and make more profit
If your AdWords pay per click campaigns don't return a positive return on investment (ROI) or if you're paying too much for your PPC ads, take a look at our new Google AdWords eBook.
|5. From the developer's kitchen: The next IBP version - part 10|
This week, we continue our series about new features in the upcoming new IBP version.
IBP 8 is multilingual and it knows your language
The new IBP version will have many more features and it will have many improvements over the current version. No other web site promotion tools offers as many features as the next IBP version.
Do you want to provide Norwegian or Danish reports to your customers? The new IBP version makes it possible. Select "Translate IBP" in the "File" menu of the new IBP version and easily translate the parts that you need in your own language.
The translate feature also allows you to change any text in the reports IBP generates.
Get the new version for free!
The next IBP version will be a free update to all current IBP users. It will be released this quarter. If you buy IBP now, you'll get the new version with many more features for free.
IBP 8 beta version 3 is available
We invite you to participate in a public beta test of IBP 8, the new version of IBP with many improvements and new features. The current beta version can be downloaded here.
|6. Previous articles|