|The Axandra newsletter archive - 22 March 2005|
to the latest issue of the Search Engine
This week, we're trying to find out how long it takes until a web site is listed in Google.
In the news: Ask Jeeves has been bought for $1.9 billion, MSN tests its pay per click service in some markets, Yahoo buys a photo sharing service and more.
Table of contents:
|1. Facts of the week: How long does it take to get listed in Google?|
In a recent thread in an online forum webmasters discussed the question how long it takes to get listed in Google. A webmaster had submitted a web site with 15 individual pages to Google six months before and he was still not listed in Google although Googlebot visited his web site on a monthly basis.
It's normal Google behavior that a new web site is not listed in the natural (unpaid) search results for about six months. This Google practice is called the Google sandbox .
However, Google did not return any pages of this web site in its search results. Not even for obscure search terms or the company name.
Why was the website of this webmaster not listed in Google?
There were two main factors that prevented the site from showing up in Google's search results:
1. The age of the web site
2. The number and the quality of links to the web site
What does this mean to you and your web site?
There are three things you can do to get into Google's index:
1. Make sure that your web site is not in Google's sandbox.
2. Get high quality links from related web sites and Internet directories.
3. Optimize your web pages.
A combination of optimized web pages and high link popularity leads to high rankings on Google. Make sure that your web site has both and you'll benefit from high rankings on Google as soon as your web site is out of Google's sandbox.
|2. Search engine news of the week|
"Internet search giants Google and Yahoo! no longer have the red-hot search advertising market all to themselves. Microsoft's MSN has introduced its answer to Google and Yahoo!'s pay-per-click text ad programs, called MSN AdCenter. [...] MSN AdCenter will begin testing in two markets -- France and Singapore."
Diller's firm buying Ask Jeeves for $1.9B
The deal announced Monday represents Diller's bet that he can transform a second-tier search engine into a more formidable threat to industry leaders Google Inc. and Yahoo Inc., much like he built the once-irrelevant Fox television network into a major media player in the late 1980s and early 1990s."
Yahoo buying photo-sharing service Flickr
"The startup, Flickr Inc., lets people upload digital photos from computers and camera phones, publish photos in their blogs, share digital photo albums with anyone else who uses the service and alert other users whenever they upload a new photo or album." In a similar move, HP plans to acquire online photo services startup Snapfish.
MSN tests shopping search engine
|3. Articles of the week|
"If you operate a classic Yellow Pages-oriented business, build a Web site, even if it's just a single page, and experiment with local search advertising. It's still very affordable, and you may find more prospects than you expect replaced their use of the Yellow Pages with that of search engines."
"A rash of specialized search engines may actually boost Google and Yahoo in the short term. But in the long run, it's another story."
|4. Recommended resources|
"I am blown away by that jewel of a program"
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|5. IBP 8 beta version 4 is available|
We invite you to participate in a public beta test of IBP 8. The new IBP version is twice as powerful as the old IBP 4 version, that's why we called it IBP 8.
This is new:
IBP 4 users: The new IBP 8 uses a new project concept, but it will try to import your IBP 4 projects automatically. Your IBP 4 installation will not be touched.
Note that this is a pre-release public beta test designed to help finding problems in the new version before release. Use it only for testing the new version. Test it now!
Get the new version for free!
The next IBP version will be a free update to all current IBP users. It will be released this quarter. If you buy IBP now, you'll get the new version with many more features for free.
|6. Previous articles|