|The Axandra newsletter archive - 29 March 2005|
to the latest issue of the Search Engine
This week, we're taking a look at recent changes in Google's ranking algorithm.
In the news: Google acquires a web site analytics company, Yahoo adds a new search feature and more.
Table of contents:
|1. Facts of the week: Google changes its algorithm again|
Some webmasters have observed significant ranking changes in Google's search engine result pages. It seems that Google has tweaked its algorithm again or that it is still fine-tuning the way it ranks web pages for its next algorithm update.
What has happened?
What does that mean?
What does this mean for your web site?
Don't go mad about Google. Although Google is a very important search engine, you'll also get targeted visitors from Yahoo, MSN Search, Ask Jeeves and other search engines. Optimizing your site for more than one search engine makes you less dependent on a single player.
|2. Search engine news of the week|
"Urchin is a web site analytics solution used by web site owners and marketers to better understand their users' experiences, optimize content and track marketing performance.[...]
Google plans to make these tools available to web site owners and marketers to better enable them to increase their advertising return on investment and make their web sites more effective."
Gigablast search engine now offering related pages
Yahoo adds search for 'flexible' copyright content
|3. Articles of the week|
"If you add up every single penny of profit Google has ever made since they opened their doors, you would have an amount smaller than the value of stock those three execs have sold since Jan 1st of this year.
If you add in the amount of stock other low-level employees of Google have sold since last August, the total comes to over 1.8 billion dollars - which is more than five times the total amount of profit Google has ever made as a business."
"A handful of blog-evangelists, a couple of key buys and some libertarian friendly moves have turned Yahoo from a dot.has.been to the new darling of the chattering classes. It is only a matter of time when mainstream media rediscovers Yahoo, and a stock market resurgence follow."
"Google is a giant, but they cannot dictate the law [...] The growing number of lawsuits against Google around the world could diminish that advertising revenue by reducing the number of search words that could be sold to competitors."
"There comes a time when a company gets so powerful, and the perceived potential to abuse that power so large, that public opinion begins to turn on it. [...] We've noticed a growing dissatisfaction with Google in various niche constituencies over the past several months."
|4. Recommended resources|
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|5. IBP 8 beta version 4 is available|
We invite you to participate in a public beta test of IBP 8. The new IBP version is twice as powerful as the old IBP 4 version, that's why we called it IBP 8.
This is new:
IBP 4 users: The new IBP 8 uses a new project concept, but it will try to import your IBP 4 projects automatically. Your IBP 4 installation will not be touched.
Note that this is a pre-release public beta test designed to help finding problems in the new version before release. Use it only for testing the new version. Test it now!
Get the new version for free!
The next IBP version will be a free update to all current IBP users. It will be released this quarter. If you buy IBP now, you'll get the new version with many more features for free.
|6. Previous articles|