The Axandra newsletter archive - 31 May 2005
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the things Google knows about you.

In the news: Google launches Google Print beta, Ask Jeeves adds new features, Yahoo tests a new search feature and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your web site. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Facts of the week: What Google knows about you

Much has been said about Google collecting personal information from web surfers. Some people are even so disturbed by Google's data mining that they have completely banned Google from their web sites.

What exactly does Google know about you if you use their services? In this article, we try to collect a list of things that Google knows about you.

Google feature Personal information that Google might collect with that feature
Google Toolbar the web sites you visit, how often you visit them, how long you visit them, the links you click, the searches you perform, when you perform them
Google WebAccelerator the web sites you visit, how often you visit them, how long you visit them, when you visit them, the links you click, the searches you perform
Google AdWords your complete address, your credit card information
Google AdWords conversion tracking your online revenue, your number of online sales
Google Desktop Search the complete content of your desktop, your emails, your Word documents, etc.
Google AdSense your complete address, the number of your web site visitors, if you use AdSense code on more than one page, the way people visit your web site
Personalized Google home page your interests, the stocks you own (or are interested in), your favorite news sources (your political views)
Google MySearch history all of your searches (your interests, hobbies, plans)
Google SMS your cell phone number
Gmail the content of your email messages, to which people you write, which people write to you
Google cookies they help Google to identify you and to combine the information from the different Google features to a single account

Google can collect even more information about you with its normal web search feature and other Google tools such as Blogger (if you use it).

Although nobody is forced to use Google's tools, some people find it problematic that a single company can collect that much information. Before you use Google's services, you should be aware that you'll share a lot of information about you with Google.

If you want to get high rankings on Google, take a loot at our ranking optimization tool.

2. Search engine news of the week

Google print goes live

    "Print.Google.Com makes official the search goliath's project to digitize the world's books. But the launch drew backlash from the Association of American University Presses, in the form of an open letter focusing on Google Library."



Ask Jeeves introduces Zoom and Web Answers

"Zoom and Web Answers are not bells and whistles; they are important innovations on some of our core search technologies, which will help our users find what they need faster than with other search engines."



Yahoo! research labs releases Yahoo! Mindset

    "A new twist on search that uses machine learning technology to give you a choice: View Yahoo! Search results sorted according to whether they are more commercial or more informational (i.e., from academic, non-commercial, or research-oriented sources)."



MSN China opens its doors
    "Microsoft officially launched its MSN China portal at msn.com.cn. The new portal follows a recent joint venture agreement and acquisition by Microsoft in China."



Search engine newslets

  • Diller: Ask Jeeves may be renamed.
  • Yahoo! hires business chief for media group.
  • Google loses round against Digital Envoy.
  • Yahoo Movies get personal.
  • Google uncovers a stealth bomber in Google Maps.
3. Articles of the week

Google monster spreads web as rivals struggle for breath

    "Who knew advertising would be one of the internet’s cash cows? Sergey Brin and Larry Page did."



Lead Google engineer heads for the stars

    "Wayne Rosing has stepped down from his post as Google's vice president of engineering to focus on astronomy, his passion since childhood."



Watching Barry Diller's Internet

    "For those of you still wondering why an old-line media mogul like Barry Diller wanted to pay roughly $2 billion for an underdog Internet search engine like Ask Jeeves, Diller himself is happy to try to explain."

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4. Recommended resources

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5. Previous articles

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