PRODUCTS
COMPANY
SUPPORT
BUY NOW
IBP
ARELIS
AdWords
ROI Optimizer
Weekly SEO News
See all previous articles

The Axandra newsletter archive

27 August 2002


WEEKLY SEARCH ENGINE FACTS
http://www.Axandra.com

Issue #18 - August 27, 2002
Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH



Welcome to a new issue of Search Engine Facts.

This week we show you how Google's laboratory can assist you in finding relevant keywords, and we tell you why the dollar sign ($) is not always good for your business. :-)


1. Facts of the week: Finding relevant keywords with Google

A good way to build your Web site is finding keywords that properly reflect the contents of your Web pages.

To obtain high rankings on search engines, you'll use the found keywords in the title, in the meta tags and in the body text of your Web pages.

Many webmasters start with Overture's Search Term Suggestion Tool, an excellent way to find keywords and keyword combinations for your Web site:
http://inventory.overture.com/d/searchinventory/suggestion/

In addition, some people recommend Wordtracker, a commercial tool to find keywords:
http://www.wordtracker.com

However, there are two additional keyword tools to find keywords and key phrases for your Web site - and both they are provided by Google.

The first one suggest keywords for your Google ads but you can also use it without placing ads on Google:
https://adwords.google.com/select/main?cmd=KeywordSandbox

Unfortunately, Google's Keyword Suggestion Tool doesn't reveal the number of searches for each keyword. You can only see that number when you set up a Google AdWords Select account.

The second Google tool for finding keywords is called "Google Sets" and it's located at http://labs1.google.com/sets .

The Google Sets tool is one of Google's technology ideas that isn't quite ready for prime time yet. However, it's a great way to find new keyword associations.

For example, imagine you'd sell school stationeries. Just go to http://labs1.google.com/sets and enter the three keywords "school", "pen" and "pencil" among each other (without the quotes). Then click the "Large Set" button.

As you can see, Google will find many more related keywords for you, for example "textbook", "paper" or "glue".

Now it's your turn. Enter common keywords of your Web page and discover which important keywords you've overlooked so far.




2. 19 common mistakes that prevent your Web site from getting top rankings on search engines - Part 16 of 19

Is your Web site not getting listed in search engines? Is your Web site listed but it's not getting top rankings? In our series we tell you the 19 common mistakes for low or no ranking and what you can do about it.

Reason #16: Your Web page URL contains special characters.

Most search engines have problems indexing Web pages when their URLs contain special characters. The following special characters are known to be "search-engine-spider-stoppers":

  • ampersand (&)
  • dollar sign ($)
  • equals sign (=)
  • percent sign (%)
  • question mark (?)

These characters are often found in dynamically generated Web pages. They signal the search engine crawler program that there could be an infinite loop of possibilities for that page. That's why they ignore Web page URLs with the above characters.

AltaVista and Lycos explain on their help pages why they cannot index such Web pages:

HotBot recommends that you submit your dynamic Web pages with all parameters added onto the URL (for example, "www.site.com/articles/query.asp?article=83").

Google and Inktomi utilize crawler programs that are able to index dynamically generated Web pages, even those that use question marks.

So what can you do if you have dynamically generated Web pages with special characters? If you use the Apache Server, ASP, CGI/Perl or ColdFusion, the following Web page provides some solutions:
http://spider-food.net/dynamic-page-optimization-b.html




3. Previous articles




4. Recommended resources

* Up to US$139.98 for you

Every time one of your Web site visitors buys one of our products, the Axandra affiliate program pays you up to US$139.98 (35% for every sale of ARELIS and our Search Engine Ranking Reports).

- Why can we pay so much?

We don't do traditional advertising, for example, we don't advertise in magazines. That's why we can pay you high commission pay out rates.

- What's the catch?

There's none. You pay nothing to get started, you can stop anytime you like and we put no limit on how much you can earn. There's absolutely no risk and no cost for you.

- What else must I know?

We use the industry-standard "Ultimate Affiliate" system to track your visitors and sales reliably. It's been recommended by Internet marketing experts like Dr. Ralph F. Wilson.

You can check your sales and your traffic statistics online whenever you like. All sales are tracked in real-time.

Hundreds of affiliates have already joined our affiliate program. The most successful affiliates earn more than US$1000 per month. We pay monthly via PayPal.

- What must I do now?

Go to:
http://www.Axandra.com/start-now.htm




If you want to publish one of the above articles on your Web site, you're allowed to do so! However, you must not change the contents in any way. Also, you must keep all links and you must add the following two sentences with a link to www.Axandra.com: "Copyright by Axandra.com. Internet marketing and search engine ranking software ."

Please recommend this issue to anyone you know who is interested in search engine facts. It's a good way to stay in touch with your clients, too.

If you're receiving this issue as a forward, and would like to get your own free subscription, visit

http://www.Axandra.com/subscribe.htm


Back issues:
https://newsletter.seoprofiler.com

Copyright © 2005 Axandra / Voget Selbach Enterprises GmbH


subscribe to our weekly search engine facts newsletter here:

Enter your name:
Enter your email address:

See all previous articles Free weekly SEO tips and tricks

Weekly search engine facts
Get the latest facts about search engines and how they rank Web sites for free.

You are here: Home page - Weekly search engine facts archive - Old newsletter
Privacy Protection
Copyright © 2005 Axandra GmbH - In business since 1997
Nordring 21 - 56424 Staudt -
About us - Sitemap
Recommended sites - Affiliate program - Add URL - Free link popularity check