|Weekly SEO news: 4 October 2005|
to the latest issue of the Search Engine
This week, we're taking a look at a new study that examines the importance of being first in the search engine results.
In the news: Google offers free WiFi access and there are rumors about a Google Office suite, Yahoo releases many new products, the first wedding proposal via search engine and more.
Table of contents:
|1. Facts of the week: The importance of being first|
A recently conducted study (PDF) examined the links users followed on the search engine results page. They found that 42% of users clicked the top result, and 8% of users clicked the second result. This confirms previous studies that the number one result gets many more clicks than all other results.
In this study, the researchers did a second test, wherein they secretly swapped the order of the top two search hits. The original number two entry in the search engine's prioritization ended up on top, and the top entry was relegated to second place.
Although the search results were different, users still clicked on the top entry 34% of the time and on the second hit 12% of the time.
What does this mean to your web site?
How do you get your web site to the first result page or even on position 1?
Read the free SEO book for detailed information and checklists on how to get your web site in the first result page on Google and other major search engines.
|2. Search engine news of the week|
Yahoo releases its desktop search tool
|3. Articles of the week|
"Google is becoming increasingly prone to Wikipedia. [...] Over time, Wikipedia has been slowly eating the entire Web's knowledge base until it becomes itself a faster, better, and--most critically--unspammed reference matter of what are the relevant and valuable resources."
"Google and Sun Microsystems will hold a press conference on Tuesday at which they're expected to announce a collaboration to bring StarOffice productivity applications to Google users.
StarOffice is Sun's suite of integrated word processing, spreadsheet, presentation, drawing and database software based on the OpenOffice open source project."
|4. Recommended resources|
has received another Editor's Choice
|5. Previous articles|