|Weekly SEO news: 25 October 2005|
to the latest issue of the Search Engine
This week, we're taking a look at Google's current ranking algorithm update and what you can do to get your site listed with the new algorithm.
In the news: Google's Web Accelerator might be back, Overture eliminates its minimum spend and more.
Table of contents:
|1. Facts of the week: Google's current ranking algorithm update|
have probably noticed that Google is
currently updating its ranking algorithm.
This seems to be a major update because
many webmasters have seen big changes
in their rankings.
The PageRank of www.MSN.com dropped to PR2 in this latest update so there really seem to be some big changes in the new algorithm.
Google engineer Matt Cutts more or less declines that this is a big update in his blog:
What has changed with this update?
Only Google's engineers know exactly what has been changed with this update. However, it seems that some factors seem to be important in this update:
As with every algorithm update, Google tries to remove the spam from its database with this update.
What should you do now?
First of all, don't panic. If your web site rankings have dropped, wait another week to make sure that the index update is over. If your web site is still not listed, take a look at what you might have done wrong.
If you use CSS to hide text on your web pages, consider removing that hidden text from your pages. Google doesn't seem to like that at all. If you use other techniques that might be considered spam, remove them from your pages.
If you have a links page, do not use a link exchange system with a central server but host your link pages on your own web site. Being part of a centralized system makes your web site vulnerable if the centralized system is considered spam.
After having removed the spam elements from your pages, do the following:
If your web site rankings on Google have dropped, don't panic and follow the tips above. Chances are good that you'll get your high rankings back.
If you worry about the dropped PageRank of your web site, you shouldn't care too much about it. If a major web site like www.MSN.com gets a PageRank of 2, the green bar shouldn't get too much attention.
|2. Search engine news of the week|
Search engine newslets
|3. Articles of the week|
"Two local firms are seeking to profit through specialized search engines that offer alternatives to Google and Yahoo, the biggest gateways to the Internet for millions of people hunting for information daily."
"Internet users stand to benefit as search giants compete to hire top scientific talent. [...] If Google and Yahoo share broadly the fruits of their research -- and both Raghavan and Eustace say they will -- their labs will become assets to the valley as a whole."
|4. Recommended resources|
is simply the most complete, most
effective SEO software available
on the market"
|5. Previous articles|