|Weekly SEO news: 8 November 2005|
to the latest issue of the Search Engine
This week, we're taking another look at Google latest ranking algorithm update and what you can do to benefit from it.
In the news: Yahoo also updates its algorithm, further information about Google's latest patent application and much more.
Table of contents:
|1. Facts of the week: Google's ranking algorithm update continues|
mentioned two weeks ago, Google
is currently updating its ranking algorithm.
Webmasters have given this ranking
algorithm update the name 'Jagger'.
The Jagger update is currently in its third stage which means that it will soon be over. If your rankings on Google fell over the last month, you website has probably been affected by this ranking algorithm change.
What has Google changed in the ranking algorithm update?
Google wants to make its search engine results pages more relevant by removing some of the spam. It seems that the following elements are the most common reasons if your Google rankings dropped:
What can you do if your website rankings have dropped?
First of all, check if your web page use elements that might be considered spam. Your web pages might contain spam elements that you're not aware of.
After having removed the spam elements from your pages, continue by optimizing and diversifying. Details can be found in our first article about this Google algorithm update.
If your web site rankings on Google have dropped, don't panic and follow the tips above. Chances are good that you'll get your high rankings back.
If you haven't done it yet, take a look at our free SEO book to learn more about ethical search engine optimization.
|2. Search engine news of the week|
Search engine newslets
|3. Articles of the week|
search: just about ready
"The improvements the engines (really, Google and Yahoo!) have made will draw consumers into the experience. [...] This time, as we talk about local search's growth, we can expect advertisers and consumers to see something of value and be more inclined to participate."
Also see our our 1 November newsletter: Are you ready for local search?
"Yahoo is ever conscious of Google and determined to match it, but in the long run its plans for search seem quite different."
|4. Recommended resources|
to optimize your website for Google's
latest ranking algorithm
|5. Previous articles|