|Weekly SEO news: 31 January 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're trying to find out how the upcoming Google update "Bigdaddy" could change your web site rankings.
In the news: Google releases a censored Chinese version of its search engine and a new toolbar, Ask releases a German version and more.
Table of contents:
|1. Bigdaddy: Big changes on Google to come|
Google has announced a major update that will affect the ranking of web pages in Google's index. In contrast to the usual algorithm updates, this update will be much bigger because it changes the way Google works behind the scenes. Google has given the update the name "Bigdaddy".
What is Google's Bigdaddy update?
Less spam, more content and a new Google spider?
How can you test how Bigdaddy will affect your rankings?
It's hard to tell how the Bigdaddy update will affect your web page rankings. If you have a spam free web site with good content and many incoming links, the update should have a positive effect on your Google rankings.
|2. Search engine news of the week|
"[Kanoodle] today announced the signing of a distribution agreement with MSN. Under the terms of the arrangement, Kanoodle will provide its content targeted sponsored links to MSN Spaces."
Search engine newslets
|3. Articles of the week|
"Personalization has been the Next Big Thing for Web publishers since the dawn of the commercial Web itself. Now, just when it's starting to get useful to marketers and users, it may be a little too useful to the Feds."
"57 bloggers/online experts gathered in Redmond yesterday at the 'MSN Search Champs' event were invited to discuss with senior MSN management the recent news and concerns around the data MSN Search, Yahoo and AOL provided to the US government.
The precise nature of the information hadn't been disclosed...until now. It turns out that it was nothing more than an innocuous two-column list of search terms and frequency."
|4. Recommended resources|
The key to top 10 rankings on Google, Yahoo and other important search engines
To get high search engine rankings, your web site must have both.
For example, Google sorts web pages based on their content. If more than one web page has been optimized for a search term, the results are ranked based on the number and the quality of the incoming links (Google has recently explained that procedure in an official statement).
Whenever search engines update their search engine algorithms, they just try better ways to find web pages with good content and many recommendations (links).
If you optimize your web pages and get good incoming links then it is difficult not to get high search engine rankings:
|5. Previous articles|