|Weekly SEO news: 18 April 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at the new way that hackers use to hijack traffic from other web sites. Find out if your web site is at risk.
In the news: Even more users focus on the first result pages on search engines, new search engine stats, information about average PPC bid prices and more.
Table of contents:
|1. Facts of the week: Do hackers hijack your search engine listings?|
Are your search engine rankings still yours? Other people might hijack your search engine rankings and they might steal your web site visitors. The worst thing is that you might not even notice it.
Are you losing visitors without knowing it?
How do these hackers steal your visitors?
How can you protect your web site?
Using a secure DNS server is crucial if you don't want to expose your web site to hackers. If your web host cannot fix the DNS problems, you should use a new web host.
Note that a secure DNS server only makes sure that no-one hijacks your search engine rankings. To get high search engine rankings, you must make sure that search engines can parse your web pages and that you have many inbound links that tell search engines that your web site is important.
|2. Search engine news of the week|
"Key among the findings relating to the current search engine user community is that 62% of search engine users click on a search result within the first page of results, and a full 90% of search engine users click on a result within the first three page of search results."
Editor's note: This reinforces the need for web site owners to make sure that their websites are ranking on the first three result pages.
"In the first quarter of 2006, the average price that advertisers bid for keywords on search engines dropped three percent to $1.39 from $1.43 at the end of 2005."
"Fifteen percent of people who search for a company's brand name end up going to Web sites of the brand's competitors, affiliates or to price-comparison sites because those sites rank high in the results."
Search engine newslets
|3. Articles of the week|
"Journalists over the years have assumed they were writing their headlines and articles for two audiences — fickle readers and nitpicking editors. Today, there is a third important arbiter of their work: the software programs that scour the Web, analyzing and ranking online news articles on behalf of Internet search engines like Google, Yahoo and MSN.
|4. Preview of the next ARELIS version - part 11|
We're currently working on a new ARELIS version. The new ARELIS version will have many new features and many improvements.
We think that it will be the best and most complete link exchange, link popularity and off-site web promotion solution. In the next few weeks, we'll show a preview of some of the new ARELIS features in this newsletter.
Part 11: Get useful information about your link partners
The new ARELIS version will have an improved link partner list that allows you to quickly see the most important facts about your link partners:
You can quickly see the backlink texts, the IP address on which the other web site resides, PR and traffic rank, the number of links on the other page and much more information.
That allows you to quickly get an overview about the structure of your link partners. You can quickly sort the list by clicking on a column header and you can also use a variety of display filters and a search box to find special link partners.
Of course, the new ARELIS version will be a free update for registered ARELIS 4 users. A limited preview of the new ARELIS version has been released to selected users.
|5. Recommended resources|
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The suite of 10 professional website promotion tools includes a search engine submission tool, a search engine ranking checker, a top 10 optimizer and a keyword generator. IBP creates professional reports in PDF, HTML and Microsoft Word format."
|6. Previous articles|