|Weekly SEO news: 2 May 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at Google's website penalty notification experiment. Does Google think that you're a spammer?
In the news: Amazon switches from Microsoft to Google, Google doesn't like the new Microsoft browser, Google tests new search result formats and more.
Table of contents:
|1. Facts of the week: Does Google think that your web site is spam?|
Google has extended the penalty notification experiment that was started last year. Google’s Webspam team now works with the Google Sitemaps team to alert some (but not all) site owners of penalties for their site.
What is the penalty notification experiment?
Does Google inform all webmasters about spam elements on their sites?
What does this mean to your web site and your Google rankings?
Using spam elements on your web site will get your web site banned from Google sooner or later. Focus on ethical search engine optimization methods such as optimizing your web page contents and getting good inbound links.
|2. Search engine news of the week|
"Google is rolling out a 'quality change' that shows fewer AdWords ads on queries that users might prefer not to see ads on, and more ads on queries where seeing ads might be useful, said Google Spokesman Mike Mayzel."
"Google, which only recently began beefing up its lobbying efforts in Washington, says it expressed concerns about competition in the Web search business in recent talks with the Justice Department and the European Commission, both of which have brought previous antitrust actions against Microsoft."
Search engine newslets
|3. Articles of the week|
|4. ARELIS and IBP beta version 7 available|
We're currently developing the new generation of our web promotion tools ARELIS and IBP. We've opened the test of the new version to the public, and you can be among the first to test the new generation.
Beta version 7 is now available.
Both ARELIS and IBP have been integrated into one user interface. IBP and ARELIS are still two independent programs but it is now much easier to work with both programs on the same web site.
In addition, the new Top 10 Inbound Link Optimizer tool will help you to get better search engine rankings.
What's the catch?
Expect problems when testing the new version. That's why it is called a public beta test. Only if you're comfortable testing pre-release versions that are not intended for daily work, you should download the test version.
|5. Recommended resources|
A free, comprehensive SEO ebook for you
It covers everything from an introduction to search engine marketing to tips and tricks on how to improve your order page.
|6. Previous articles|