|Weekly SEO news: 9 May 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at a new Yahoo patent application that deals with PageRank, TrustRank and link spam. Read below how this will affect your web site.
In the news: A new study confirms the importance of search marketing, Yahoo updates its PPC ad system and more.
Table of contents:
|1. Facts of the week: PageRank, TrustRank and your web site|
Yahoo has filed a new patent with the name "Link based spam detection". It's another attempt from Yahoo to improve the relevancy of their search results by detecting links from link farms and other shady link sources.
Yahoo uses PageRank and TrustRank to rank your web site
Yahoo mentions both PageRank and TrustRank in the patent application. That's interesting because both terms are trademarks of Google:
Although Yahoo uses the terms PageRank and TrustRank in the patent application, it's likely that the algorithms are not identical to the algorithms that are used by Google.
How Yahoo tries to identify spam sites by using PageRank and TrustRank
In the patent application, Yahoo explains how they want to find spam farms with the help of PageRank and TrustRank:
What does this mean to your web site?
Search engine engineers are not stupid. The search engine algorithms are evolving faster than ever. For that reason, it is important that you don't use "quick fix" solutions to get links to your web site.
If a service promises hundreds of links to your web site with no work or efforts on your part, then chances are that these links are from a link farm. Search engines don't like link farms and some web sites even get penalized by participating in a link farm system.
Focus on organic link building and get high quality links that are beneficial to you and your web site visitors. If you use that kind of links then you don't have to be afraid of spam filters. With these links, search engines will see your web site as a useful resource and they will give your site high rankings.
|2. Search engine news of the week|
"Despite the effectiveness of search marketing and its growing importance in overall marketing campaigns, many companies are not dedicating full-time staff to the channel, according to the study."
Editor's note: If you're looking for the best tools for in-house SEO, click here.
"Microsoft [...] launched its online advertising platform in the United States, a milestone in the company's struggle to catch up with Google Inc. and Yahoo Inc. in the multi-billion-dollar search advertising market."
"Health is an interesting one -- keep your eye out for that next week. [...] Considering that hint, though, an announcement of a Google Health site seems a good bet."
Search engine newslets
|3. Articles of the week|
"The commercial Web search engines (Google, Yahoo!, MSN Search, Ask, etc.) are far from perfect. To be effective, most information retrieval systems must strike a balance between precision and recall. Irrelevant results inevitably appear in search engine results.
Irrelevant results, sometimes referred to as false positives, are actually a normal occurrence, though I wouldn't base my Web site business on search engine errors."
|4. Test drive the new IBP and ARELIS version|
We're currently developing the new generation of our web promotion tools ARELIS and IBP. You can be among the first to test the new generation.
The most complete search engine optimization tool is coming
Both ARELIS and IBP have been integrated into one user interface. IBP and ARELIS are still two independent programs but it is now much easier to work with both programs on the same web site.
In addition, the new Top 10 Inbound Link Optimizer tool will help you to get better search engine rankings.
What's the catch?
The new version is not ready for the final release yet. Expect problems when testing the new version. That's why it is called a public beta test.
Only if you're comfortable testing pre-release versions that are not intended for daily work, you should download the test version. We value your feedback on the preview version so that we can make the final release as powerful as possible.
|5. Recommended resources|
Another Editor's Choice award for IBP
"IBP is the multi award winning web site promotion tool that helps you to get more revenue with high search engine rankings in Google, Yahoo and all other major search engines.
The suite of 10 professional website promotion tools includes a search engine submission tool, a search engine ranking checker, a top 10 optimizer and a keyword generator. IBP creates professional reports in PDF, HTML and Microsoft Word format."
|6. Previous articles|