|Weekly SEO news: 16 May 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at the effect of co-citation on your search engine rankings.
In the news: Google releases new tools, Yahoo revamps its home page, an unexpected search engine leads the relevancy test and more.
Table of contents:
|1. Facts of the week: The effect of co-citation on your rankings|
The effect of co-citation is often overlooked by search engine optimizers. The other web sites to which your link partners link can influence your search engine rankings.
Here's an example: web sites 1, 2, 3 and 4 all link to the web sites A, B, C and D. Although A, B, C and D don't link to each other, search engines think that A, B, C and D are related to each other because the same web sites link to them:
If your web site is web site A, you should make sure that web sites B, C and D are related to your site.
Co-citation and bad link pages
Co-citation and good link pages
What does this mean to your link campaigns?
If you want to find out which web sites Google considers related to your web site, go to Google and enter related:www.your-domain.com in the search box. Replace your-domain.com with your own domain name and make sure that there is no space after the colon.
To find high quality web sites that could link to your web sites, use ARELIS. You might also want to take a look at the preview of the new ARELIS version that has many new features. The new ARELIS version will be a free update for users of the current ARELIS version.
|2. Search engine news of the week|
"Google Co-op is a way for users to help us improve search. It lets people and organizations label web pages and create specialized links related to their unique expertise. [...]
Google Trends builds on the idea behind the Google Zeitgeist, allowing you to sort through several years of Google search queries from around the world to get a general idea of everything from user preferences on ice-cream flavors to the relative popularity of politicians in their respective cities or countries."
"Yahoo Inc.'s Web site is unveiling a new look Tuesday as the Internet powerhouse strives to remain the world's most popular online destination and strengthen its advertising appeal. The overhaul marks the first facelift to Yahoo's home page since September 2004."
"Internet search engine Snap.com is hoping to expand its sparse audience by making Web surfing more like channel surfing on a TV [...] Snap will lump together search results financed by advertisers in the same column as Web links drawn from algorithms programmed to disregard financial incentives and find the most relevant response to a user’s request."
Search engine newslets
|3. Articles of the week|
"Google's slew of new products announced last week made it clear that the company intends to amp up its long-standing feud with Microsoft [...] The new releases came within a week of Microsoft's official release of its paid search product, AdCenter, designed to take on Google."
|4. Test drive the new IBP and ARELIS version|
We're currently developing the new generation of our web promotion tools ARELIS and IBP. You can be among the first to test the new generation.
The most complete search engine optimization tool is coming
Both ARELIS and IBP have been integrated into one user interface. IBP and ARELIS are still two independent programs but it is now much easier to work with both programs on the same web site.
In addition, the new Top 10 Inbound Link Optimizer tool will help you to get better search engine rankings.
What's the catch?
The new version is not ready for the final release yet. The latest beta version is very stable but there might still be some problems.
Only if you're comfortable testing pre-release versions that are not intended for daily work, you should download the test version. We value your feedback on the preview version so that we can make the final release as powerful as possible.
|5. Recommended resources|
Check the link popularity of your web site
"Link Popularity Check is a free handy tool for web site owners that allows you to check your link popularity and compare it to your competitors as well as a list of major internet web sites (msn.com, ebay.com etc).
It displays the results in an easy to read, color coded report window and also provides some tips for improving your link popularity. The popularity check is based on results from major search engines."
|6. Previous articles|