|Weekly SEO news: 30 May 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at your domain name and the things Google knows about it.
In the news: a new keyword tool from MSN, new search engine statistics and more.
Table of contents:
|1. Facts of the week: What Google knows about your domain name|
There's a lot of speculation about the information that Google has about domain names. Last year, Google became a domain name registrar but they haven't offered domain registration services in the meantime.
There must be another reason why Google decided to become a registrar. What does Google know about your domain name and what do they not know?
Why did Google become a domain registrar?
What can Google do with that information?
What can Google not do?
It's difficult to tell what Google really does with the domain data. It's probably best not to try to cheat Google with domain purchases just for SEO purposes. Concentrate on your main web site and optimize the content of your pages to get high search engine rankings.
Building a web site with good content and good inbound links takes longer than buying an old domain name. However, you can be sure that this method won't trigger any domain spam filters.
|2. Search engine news of the week|
A new tool lets you check the URLs and search terms for "commercial intentions". Enter a search term or URL and get their Commercial Intention and the confidence score.
This tool can be useful for keyword research because non-commercial keywords usually don't lead to results. The tool only works with MS Internet Explorer.
New stats out from NetRatings show Google now handles half the web searches in the United States. Yahoo has 22%, MSN 11%.
"Google is research. This is search. [...] You can enter up to 25 sites to search. Instead of (link-ranking formula) PageRank determining relevance, I decide."
"Google is holding a closed beta (probably to trusted testers) that helps people make purchases from 'high quality' merchants. [...] All we know is that Google registered "googlecheckout.net/org/info" — this doesn't necessarily mean anything. Google registers domains all the time, but they aren't obligated to do anything with them."
Search engine newslets
|3. Articles of the week|
"Google is planning a new version of its search engine – designed for TV screens – that the company’s co-founder and its chief executive believe will rival traditional broadcasting."
|4. Test drive the new IBP and ARELIS version|
We're currently developing the new generation of our web promotion tools ARELIS and IBP. You can be among the first to test the new generation.
The most complete search engine optimization tool
Both ARELIS and IBP have been integrated into one user interface. IBP and ARELIS are still two independent programs but it is now much easier to work with both programs on the same web site.
In addition, the new Top 10 Inbound Link Optimizer tool will help you to get better search engine rankings.
Thank you for your input!
Your input has helped us to add many improvements to the new version during the beta test. The new version is not 100% ready for the final release yet. The latest beta version is very stable but there might still be some problems.
Only if you're comfortable testing pre-release versions that are not intended for daily work, you should download the test version. We value your feedback on the preview version so that we can make the final release as powerful as possible.
|5. Recommended resources|
"This is the best program I have ever got."
|6. Previous articles|