|Weekly SEO news: 11 July 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look on the effect of outgoing links on your web site.
In the news: Advertisers paid more than $800m for click fraud and Google says that's OK, Google is now officially a verb and more.
Table of contents:
|1. Facts of the week: The effect of outgoing links on your web site|
While most webmasters are aware that incoming links are important to the success of a web site, many site owners don't know that outgoing links also have an impact on their web sites.
Outgoing links influence search engines
Outgoing links influence web site visitors
Give, and you shall receive
Carefully chosen links to outside resources can improve the experience of visitors who visit your web site. Give, and you shall receive. This is true for many aspects of life and it also works for web site promotion.
If you want to learn more about building good inbound links and outgoing links, take a look at our free link popularity ebook.
|2. Search engine news of the week|
"Online advertisers paid more than $800m last year for fraudulent clicks on their ads [...] it averaged 14.6 per cent of all clicks billed to advertisers, even after Google and others had filtered out those ones they believed to be invalid."
Search engine newslets
|3. Articles of the week|
"Schmidt’s 'perfect economic solution' analysis for click fraud suggests that any Google charges to advertisers for fraudulent clicks would naturally be viewed by Google advertisers as a 'cost of doing business' with Google, to be factored into advertiser ROI calculations."
|4. Recommended resources|
Another top rating for ARELIS
"ARELIS is a TOP-rated software program that helps you to build a powerful business network quickly and easily. Your business will benefit in many ways from that network:
You'll get highly targeted visitors to your web site, you'll benefit from new business contacts and your web site will get a higher ranking on search engines because of higher link popularity.
ARELIS helps you to establish many high quality reciprocal links that point to your web site. It is the first software program that provides a serious, spam-free reciprocal links solution for professional webmasters."
Tell us how the new IBP/ARELIS version has helped to improve your web site.
The names of all participants will be entered into a raffle for an iPod Shuffle. Thank you for helping us make IBP a better product!
The winner of the iPod Shuffle (who accepts the prize) will be listed in this newsletter. This offer is valid until 31 July 2006.
|5. Previous articles|