Weekly SEO news: 15 August 2006
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the new AxROI version 2. AxROI allows you to make better search engine marketing decisions and to spend your advertising dollars wisely.

In the news: Yahoo adds new features to its Site Explorer, new search engine stats are available and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. How to find out if search engine visitors buy something on your site

Do you know which search terms people use on search engines to find your web site? Do you know which search engines send you the most visitors? Do you know how many of these visitors purchase something on your web site?

Now you can get the answer to these questions quickly and easily with the new AxROI version 2:

AxROI version 2 - Screenshot
(Click to see more screenshots)

For example, AxROI gives you the answer to these questions:

  • Through which search terms people find your web site in organic (unpaid) search engine results?
  • Which search terms lead to the most sales?

  • Which PPC ads work for you?
  • which fixed price ads work for you (for example banner ads, newsletter ads, text link ads, all other online ads, etc.)?

AxROI helps you to make better search engine marketing decisions and it helps you to spend you advertising dollars wisely.

Make decisions based on facts, not assumptions

Tracking the effectiveness of your search engine listings is essential if you want to succeed with your online business. AxROI makes it as easy as possible for you.

2. Search engine news of the week

Yahoo updates Site Explorer

"We're now organized around sites you'd like to track. You can explore these, and add feeds to each site. Once you authenticate your site, you can see much more information about your URLs as you explore your site, and monitor feeds you've submitted."



Yahoo redirects some webmaster queries to Site Explorer

"A lot of webmasters use Yahoo! Search to get page and inlink data about their site. Starting last night, we are redirecting all queries of this nature to the Site Explorer results pages, so that you can benefit from this tool's additional features.

 

MSN search engine trails Google, Yahoo

"Microsoft Corp.'s MSN search engine remains a third choice among consumers, behind Google and Yahoo, in terms of satisfying its users, according to a survey to be released today."

 

Search engine newslets

3. Articles of the week

Microsoft: noise improves search results

    "So-called 'noisy behavior' -- information on where users click, how long they stay on sites and whether and how they reformulate their queries -- can improve search results by 31 percent, according to a new study from Microsoft Research."

     

Advertisers trace paths users leave on Internet

"Earlier this year, Yahoo introduced a computer system that uses complex models to analyze records of what each of its 500 million users do on its site: what they search for, what pages they read, what ads they click on. It then tries to show them advertisements that speak directly to their interests and the events in their lives."



The value of content-related text advertising

"Many people, especially harried, time-constrained adults, use the Web as a fast way to get and act on information. These folks primarily focus on reading printed text. For them, content, especially relevant content, is still king. This is why text-based search advertising and its kissing cousin, contextual advertising, are so effective."




To google or not to google? It's a legal question

"Search engine's sense of humour crashes as it fires off warning letters over use of name as a verb."

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4. Recommended resources

How to earn $2 for every $1 you spend on advertising

AxROI 2AxROI 2 (Axandra's Marketing ROI Optimizer) shows you which of your online ads and search engine rankings perform well and which are just a waste of time and money.

If you know the ads that work for you then you can earn $2 for every $1 you spend on advertising. AxROI 2 also shows you which search engines send you the most visitors and how many of these visitors buy from you.



"I like the ability to rank top placements easily"

Michael Vorel"I optimized my sites with IBP and I am seeing the rankings rise which is really good news!

I do SEO work for clients and I like the ability to rank top placements easily across Google, Yahoo and MSN with IBP."
Michael Vorel, www.vastplanet.com

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5. Previous articles

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