Weekly SEO news: 22 August 2006
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the click behavior of web surfers by analyzing the leaked AOL information.

In the news: new search engine statistics, further information about click fraud and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Leaked AOL data: the importance of top search engine rankings

Earlier this month, AOL released sensitive search data detailing 20 million searches preformed by 658,000 subscribers. While the AOL data obviously raises privacy concerns, it can contain useful information for search engine marketers.

Which result page gets the most clicks?

The AOL data allows us to find out how many people visit more than one result page on AOL:

Percentage of clicks per search result page

91.63% of the AOL users clicked on the results on the first result page. Only 4.49% clicked a result from the second result page, 2.19% clicked a result on the third result page and even less people looked beyond the first three result pages.

Which search result position gets the most clicks?

The AOL data also allows us to find out which search result gets the most clicks. The following diagram shows the percentage of user clicks per search result position:

Percentage of user clicks per search result position


Being #1 on the search results is best by far. 47.16% of the users clicked on the first result. That means that the first position in the search results gets almost half of the traffic.

It this also true for Google and Yahoo?

The numbers are for AOL users. Google and Yahoo users might be from a different demographic group than AOL users and they might have different search behavior. AOL users are often less tech-savvy, when compared to Google users.

What does this mean to your web site?

The AOL data shows how important it is to be listed on the first result page. The higher your search engine rankings are, the better.

To be listed on the first result page on Google and other major search engines, optimize the content of your web pages and make sure that your web site has good inbound links.

Optimized web page content and good inbound links are the most important factors for high search engine rankings. If your web site has both, it will be ranked on the first result page of all major search engines.

2. Search engine news of the week

Yahoo gains over Google in online search share in July

"In July 2006, Yahoo! sites posted modest market share gains for the second consecutive month to reach 28.8 percent of U.S. searches, trailing Google sites, which registered a 43.7 percent share.

Google's share declined 1 percent from the previous month, ending its impressive 11-month run of consecutive gains. Microsoft sites held steady in third position with 12.8 percent share of searches, while Time-Warner (5.9 percent) and Ask, a division of InterActiveCorp, (5.4 percent) each showed modest market share gains versus the previous month."

Google quietly opens up writely

"Despite all its fans, Google opened up public sign-ups to Writely, its online word-processing application, late last week with little fanfare."

Not allowed to google? Yahoo invites you to yahoo

"There's been some reports about how Google is trying to stop people from using the term, googling. [...]

Most companies, including ours, spend a great deal of time trying to turn our brands into household names. In fact, we just kicked off a marketing campaign called 'Your Yahoo! has changed' that is meant to encourage people to have fun with our brand by creating their own commercials."

Search engine newslets

  • MSN AdCenter live in UK.
  • Yahoo! to extend internet service to Orange users.
  • Ask.com gives movie answers.
3. Articles of the week

Waging war against click fraud

    "When it comes to click fraud, search engines are on the defensive. In lawsuits, advertisers accuse Internet companies of failing to adequately guard against a practice that's lining the pockets of scam artists and artificially inflating ad rates."


3 AOL workers depart over privacy breach

"AOL's chief technology officer left the company and two other workers were fired in the aftermath of a privacy breach that involved the intentional release of more than 650,000 subscribers' Internet search terms."

'Google-creep' strikes again as website puts itself up for sale

"An American online calendar company has been forced to put itself up for sale on eBay after the internet giant Google moved into its space with a rival product."

Back to table of contents - Visit Axandra.com

4. Recommended resources

Get top search engine rankings, more customers and more sales

IBP 9.2 is a powerful web site promotion tool that helps you to get more visitors more customers and more sales.

IBP offers everything you need for web page optimization and inbound link optimization. It has tools for search engine submission, link popularity, page optimization and much more.

Download the free IBP trial here.

Ordering the full IBP version is 100% risk-free. Test IBP for 30 days. If you don't like the full version, you'll get your money back. Order the full version here.

Order IBP 100% risk-free

"IBP has increased our business and gross profit by 25%"

"Before I discovered IBP and ARELIS , promoting, and generating inbound links to both ours and our clients websites was a nightmare. Finding quality RELATED web pages to ask for reciprocal links, filling out submission forms and generally, SEO was very frustrating business.

Thanks to IBP we have made immense changes on our own and clients websites, both editing text to generate quality keyword rich wording, generating inbound links which targeted all of our chosen keywords and all the other rigmoral of being an SEO business is a real pain....IBP has increased our business and gross profit by 25%....your products are applaudable.

The features I like best with your software is the top 10 inbound link optimizer, and the top 10 web page optimizer. I also really like how easy the new ARELIS features enable you to easily integrate the link exchange page into the design of your own website."
Andy MacDonald, www.swiftmediauk.co.uk

" I like the vast amount of information IBP offers."

"Before I found IBP I did not know what my competitors were doing. I like the vast amount of information that IBP offers. The top 10 optimizer feature that gets me to the top of the natural listings is great!"
Edison Pascascio, www.hollywoodcollectibles.com

Back to table of contents - Visit Axandra.com

5. Previous articles

Back to table of contents - Visit Axandra.com