|Weekly SEO news: 27 August 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're telling you why getting more web site traffic is not the best thing that you can do for your web site. There's something that is better than that.
In the news: Yahoo is bigger than Google (in China), Google and eBay cooperate and much more.
Table of contents:
|1. What is more important than getting more web site traffic?|
Many webmasters focus on getting more traffic to their web sites. While getting visitors is very important, it is much more important to increase the conversion rate of your web site.
This article will tell you why improving your conversion rate will have a much higher effect on your web site than getting more traffic.
The conversion rate of your web site is the ratio of sales to visitors to your web site. If your web site gets 30,000 visitors per month and 300 of these visitors purchase something from your web site then your conversion rate is 1/100 or 1%.
Scenario 1: Increase your sales by getting more traffic
Scenario 2: Increase your sales by improving your conversion rate
Do you want $22,500 or $45,000?
It's much easier to increase your conversion rate than to increase your traffic. You can quickly change the contents of your web page and you can quickly test different options on your web pages.
Increase your traffic and you'll earn $22,500. Increase your conversion rate and you'll earn $45,000. To increase the conversion rate of your web pages, you just just to spend some time to learn and to tweak your web pages.
That's where AxROI comes in. AxROI tells you how many of your visitors buy something on your web site and how much they spend on your web site.
If you use AxROI with different landing pages you can quickly find the web page on your web site that delivers the highest conversion rate.
|2. Search engine news of the week|
|3. Articles of the week|
"The biggest misconception at this year's conference was the difference between the spidering and indexing processes. The index is a subset of the spider. Search engines access Web content through the spidering process.
Then, they filter out duplicates and other bad content and create the index. [...] A Web site can be spidered and not included in a search engine index."
|4. Recommended resources|
"I was more than pleasantly suprised! Wow!"
IBP 9.2 is a powerful web site promotion tool that helps you to get more visitors, more customers and more sales.
Ordering the full IBP version is 100% risk-free. Test IBP for 30 days. If you don't like the full version, you'll get your money back. Order the full version here.
|5. Previous articles|
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