|Weekly SEO news: 19 September 2006|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at Google's new Sitelinks and how these links might affect your own web site.
In the news: new search engine statistics, Google removes ads based on user behavior and much more.
Table of contents:
|1. Google's new Sitelinks and your web site|
Google recently started to include a set of links below some results to pages within the site. These new additional links are called Sitelinks.
It seems that Google displays Sitelinks if a web site is an authority site for the search term. The following screenshot shows the first results for a "cnn" search:
What are Google Sitelinks?
Google explains the new links on its webmaster pages:
How does Google calculate Sitelinks?
Google claims that the Sitelinks are created automatically. If Google uses an algorithm to calculate Sitelinks, there must be a way to influence that algorithm.
There are several theories on how Sitelinks are calculated:
At the moment, it's hard to tell how Google calculates the new Sitelinks. It's probably a combination of click data, toolbar data and other factors. If you see Sitelinks for your web site, then Google has probably classified your web site as an authority site for the search term.
How does this affect your web site?
It seems that Sitelinks are only used for trademark searches or searches that are similar to trademark queries. Most search engine result pages on Google don't show these additional links.
That means that it's better to invest some time in getting listed in Google's regular result pages than trying to get listed with additional Sitelinks.
Details on how to get your web site in Google's result pages can be found in our free SEO book. The free SEO book covers everything that is important for successful on-page optimization and inbound link optimization. If you want to get your web site to the top of the search results, take a look at the free ebook and try our popular website promotion tool IBP.
|2. Search engine news of the week|
|3. Articles of the week|
|4. Recommended resources|
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|5. Previous articles|