|Weekly SEO news: 24 April 2007|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at Google's opinion on hidden and paid links.
In the news: New search engine statistics, the top 10 search terms in 10 categories, details about Google personalization and more.
Table of contents:
|1. What Google thinks about hidden and paid links|
If you are a regular reader of our newsletter then you know that we only propagate ethical search engine optimization methods.
While it is possible to temporarily get high rankings with shady optimization techniques, search engines will ban your web site sooner or later if you try to cheat them.
Among other things, unethical SEO techniques include doorway pages, cloaking and hidden links. In a recent blog post, Google's anti-spam engineer Matt Cutts commented on hidden and paid links.
What are hidden links? Can Google detect them?
What are paid links? Do they work with Google?
What does this mean to your web site?
If you use hidden links or other hidden content on your web pages, you should remove these web page elements as soon as possible from your site. The more spam elements you use on your web site, the more likely it is that your web site will get a ranking penalty.
Paid links to your web site won't hurt your website rankings. However, it's likely that paid links also won't help your rankings anymore with Google's new algorithm change.
Inbound links are very important to get high rankings on Google. That's why Google works so hard on filtering the wrong kind of links. If you want to succeed on Google, you have to build the right links that will help your search engine rankings.
|2. Search engine news of the week|
| March market share: two-thirds of the US online population is using Google
Top 10 search terms in 10 categories
Google adds your click path to search personalization
|3. Articles of the week|
|Google rises at Yahoo's expense
Yahoo advertisers happier than investors
"Considering comScore reports that 45 percent of all online searches in March were on Google, compared to only 27.5 percent for Yahoo, Pitts's results, though anecdotal, remain an impressive indicator for Panama.
|4. Recommended resources|
IBP version 9.7 is now available
|5. Previous articles|