|Weekly SEO news: 01 May 2007|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at the influence of semantic analysis on your search engine rankings.
In the news: Google releases iGoogle, Ask releases a new contextual ads system, Google Checkout seems to be a failure and more.
Table of contents:
|1. The influence of semantic indexing on your search engine rankings|
Semantic indexing is getting more and more important to search engines. What exactly is semantic indexing and how does it influence your search engine rankings?
What is semantic indexing?
How can search engines find the relation between words?
How does this influence your search engine optimization activities?
Don't focus on a single keyword when optimizing your pages. If you want to prepare your website for advanced search engine algorithms then you have to create a website that has been optimized for many different but related search terms. In addition, it's important that the links to your website come from topically related pages so that search engines put your website in the right context.
|2. Search engine news of the week|
|Google expands personalization with iGoogle
Ask introduces ASL contextual advertising
Google shareholder proposal to resist censorship
Google Checkout struggles to compete with eBay's PayPal
|3. Articles of the week|
|Google's latest power grab (hint: it's not DoubleClick)
DoubleClick and Google, Part 2: The reality
|4. Recommended resources|
Get free SEO news for your own website
|5. Previous articles|