|Weekly SEO news: 5 June 2007|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at negative comments about your website at the top of the search results.
In the news: Ask launches a new search, Yahoo uses a new pricing model, Microsoft might work on a new search engine and more.
Table of contents:
|1. How to clear bad press from search engine results|
Disgruntled customers sometimes write negative comments about a company in their blogs or some of your competitors might like to damage your reputation by creating fake comments about your site.
No matter how good your company is, some people will always write something negative about your site, even if you tried your best to help them. What can you do if web pages with negative comments appear on the first result page for your company name?
1. Just ask
2. Give web pages with positive comments a boost
3. Use Wikis if appropriate
4. Ask for testimonials
5. Make sure that your own web site has the first position
Removing negative comments from the search engine results can take some time. It's best to avoid negative experiences at the outset by providing high quality products and good customer support.
If negative comments still appear on the Internet, use the tips above to restore the positive image of your company.
|2. Search engine news of the week|
|Ask.com launches new search
Yahoo rolls out new pricing model
Rumor: Microsoft working on a new search engine
|3. Articles of the week|
|The state of search engine safety
Google to weave advertisements onto its Maps
"As Google comes under scrutiny over its privacy policies in Europe, our technology editor looks at the information that search engines and web services firms record about us."
|4. Recommended resources|
How to get optimized web page content AND good inbound links
|5. Previous articles|