Weekly SEO news: 19 February 2008
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the official release of the brand-new IBP version 10. The new version has a guarantee: top 10 rankings or money back!

In the news: MSN/Live has a new crawler, Google's audience is older than Yahoo's, the effect of being blacklisted on Google and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Get top 10 rankings on Google & Yahoo with the all-new IBP

Six days ago, we released the brand new version of our popular SEO software tool IBP. The new version IBP 10 has everything that you need to get top 10 rankings on Google, Yahoo and other search engines.

Top 10 rankings on Google. Guaranteed.

The most important feature of IBP 10 is our new guarantee: top 10 rankings or money back! We are absolutely sure that IBP 10 is a website promotion tool that delivers.

Better, bigger, easier, more powerful

We listened to our customers and we improved IBP in every possible way to make IBP 10 the most comprehensive and easiest to use SEO software tool on the market.

Here's a short overview about the main improvements in IBP 10:

  • General user interface: IBP is now much easier to use. Fewer clicks are required to perform a task. The whole user interface has been designed to be as user-friendly as possible.

  • Keyword Manager: IBP 10 makes it easier than ever to find the best keywords for organic search engine optimization and pay per click. The new Keyword Manager integrates many powerful tools into one easy to use interface. Outperform your competitors by using the best keywords.

  • Top 10 Optimizer: The new Top 10 Optimizer now analyzes both on-site and off-site factors. It features the all-new Top 10 Requirements Score that makes it as easy as possible to optimize your website for top 10 rankings on Google.

  • ARELIS Link Manager: Quickly find high quality links, submit your website to sites with link suggestion forms, track your success and much more. ARELIS is a powerful tool that helps you to build powerful links while following all search engine rules.

  • Submission Manager: Automatically submit your website to search engines, submit your website to Internet directories, special interest sites and much more. The new Submission Manager in IBP 10 makes it as easy as possible to announce your website on the Internet.

  • Ranking Manager: The much improved ranking manager in IBP 10 shows you how your website is ranked on different search engines for different keywords. IBP 10 also tracks your progress and it shows the results in easy to understand diagrams and charts.

  • Report and charts: IBP 10 makes it as easy as possible to create custom reports in your company design with no reference to IBP. Offer your clients professional reports with high quality charts.

  • Checklist: IBP 10 now offers an easy to use checklist in the main window. The checklist makes sure that you do the right things in the right order and that you'll get top 10 rankings as quickly as possible.

Actually, there's much more in the new IBP 10 but we cannot list all new features in this newsletter. Just download IBP and see for yourself.

IBP does what it says

We could tell you more about the great features of the new IBP version but it's probably better to let other people talk about IBP. Shannon Lilly independently reviewed IBP 10 in his SEO blog last Thursday:

"Unlike most SEO tools out there IBP actually does what Axandra said it would [...]

[IBP 10 shows] you step-by-step how to do keyword research within the program, how to do site optimization to improve your rankings, as well as dissects your currently building efforts among many other things!

All of these are key factors when learning how to do SEO and IBP makes quick and easy work of learning the process. [...]

The bottom line is this, if you need some tools to help you get better rankings in the search engines then IBP is a great way to learn some new methods and new techniques for improving your SEO ranks. [...]

IBP is an excellent buy and worth getting if you're serious about optimizing your website's the best you can."

Download your copy now

IBP is a powerful tool that will help you to get top positions on Google and other search engines. If you haven't done it yet, download your copy now.

We'll continue with our regular article series next week.

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2. Search engine news of the week
Announcing crawler improvements for Live Search

"We're pleased to announce several improvements in the crawler for Live Search that should significantly improve the efficiency with which we crawl and index your web sites."



Yahoo! search draws younger audience; Google users big spenders online

"Groups that are highly indexed on Google tend to be older (55+) and the groups highly indexed on Yahoo! Search tend to be younger. [...]

The groups over-indexed on Google.com relative to the online population - are those that are among the most likely to have spent more than $500 online."



Google omits needless words (on your pages?)

"Is Google ignoring boilerplate on pages when it indexes those pages and tries to understand what the pages are about? Does it disregard the words in your copyright notice, or the use of “home” in your link to your homepage?"



Search engine newslets

  • Google tests video ads on search results pages.
  • Screenshots of Yahoo Buzz, a Digg competitor.
  • Filings watch: Google’s 10-K: headcount; acquisition spend.
  • Web browsing, search, and online ads grow more risky, Google says.
  • Lawsuit claims Google stole idea for Sky layer in Earth.
  • China's biggest search engine Baidu says HK listing unlikely this year.
  • Baidu Q4 revs more than double; net income up 79 percent.
  • Microsoft's Yahoo bid ruffles China's Alibaba.
  • Google wins Japan's mobile net battle.
  • Winner of the Google logo redesign contest.
3. Articles of the week

What happens if your site gets 'blacklisted' by Google?

"GoCompare received only 2.31% of all search term traffic from the term ‘car insurance’ during the week ending 9th February, which is an 87% decrease from week ending 26th Jan when it held the #1 natural position on Google. However, as we see from this chart, searches for ‘car insurance’ remained constant during this period."



The faces and voices of Google

"Google is different, even on a list of distinctive companies. Here, more than a dozen describe what life is like at a place where no goal is too audacious, agility means more than power, and even cafeteria food represents an opportunity to change the world."



Yahoo big investors may back Microsoft

"Most of Yahoo Inc's top institutional shareholders may be more interested in making sure Microsoft Corp does not overpay for the Web pioneer, because they have more money invested in the bigger software maker."

Related: Merged Microsoft-Yahoo would still struggle vs. Google

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4. Tell us what you think about IBP 10 and win a $100 Amazon coupon

We're looking for feedback to IBP version 10. Tell us how IBP has helped to improve your online business.

The names of all participants will be entered into a raffle for a $100 Amazon coupon. Thank you for helping us make IBP the best SEO tool!

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5. Previous articles

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