|Weekly SEO news: 18 March 2008|
to the latest issue of the Search
Engine Facts newsletter.
This week, we're taking a look at the new rules in Google's AdWords system. If your AdWords ads are getting more expensive while the results get worse, you should read this article.
In the news: Google announces its new Ad Manager, Wikipedia reveals traffic data, Google's Eric Schmidt thinks that the Microsoft/Yahoo deal could break the Internet and more.
Table of contents:
|1. Are your AdWords results getting worse?|
If you find that your per click prices are going through the roof while your conversions are going down you should check your AdWords strategy.
In addition to the keywords that you choose for your campaign, your landing pages are a very important factor. The landing pages that you use with your pay per click ads greatly influence both your conversions and the per click prices.
The following two strategies are often a quick fix for underperforming AdWords campaigns:
1. Optimize your landing pages for your visitors
2. Optimize your landing pages for Google's spider
Using tightly themed ad groups with related landing pages is the first step to get better results with Google AdWords.
Further information on how to find the best keywords for PPC, how to save weak campaigns, how to write successful ads, how to write successful landing pages, how to improve the Quality Score, an explanation of Google's different Quality Scores, information on which websites will always get a poor Quality Score and more can be found in our AdWords eBook.
|2. Search engine news of the week|
|Check Wikipedia traffic statistics
|3. Articles of the week|
|Eric Schmidt: MicroHoo deal could 'break' the Internet
"iBusinessPromoter is a fantastic tool."
|5. Tell us what you think about IBP 10 and win a $100 Amazon coupon|
We're looking for feedback to IBP version 10. Tell us how IBP has helped to improve your online business.
The names of all participants will be entered into a raffle for a $100 Amazon coupon. Thank you for helping us make IBP the best SEO tool!
|6. Previous articles|