|Weekly SEO news: 15 April 2008|
to the latest issue of the Search
Engine Facts newsletter. The search
engine rankings facts newsletter
is getting 6 years old today. :-)
This week, we're taking a look at a new study that reveals information about the click behavior of web searchers. How can you reach as many web searchers as possible?
In the news: Yahoo releases a new web page spider, Google extends its market share, and more.
Table of contents:
|1. Study: what do people click in search results?|
A new study about the click behavior of web searchers has been released this month. The study shows that searchers click specialized content within general search results more than they do within the results of specialized searches.
Blended results and specialized searches
Within the last year, all major search engines have begun returning blended results for some searches. For these searches, specialized search result types such as news, images and videos appear along the regular web pages on the search result page.
Before search engines introduced blended results, these result types were only available by performing specialized searches in the news, image or video sections of the search engines.
Which results are clicked by web searchers?
The study shows which results are clicked most often:
The first result page is getting more important
The study also revealed some trends that show that the first page of the search results is getting more important:
What does this mean for your website rankings?
The study clearly shows that it is very important to be listed on the first page of the search results.
Your website must be found in the top 10 results and it must also be attractive enough so that people click on it. If your website is not listed on the first result page then you'll lose a lot of potential customers.
|2. Search engine news of the week|
|Yahoo releases a new web page spider
Google receives 67 percent of U.S. searches in March 2008
|3. Articles of the week|
|4. Success stories|
"We now have several page 1 entries in Google, Live Search and Yahoo!"
|6. Previous articles|