Weekly SEO news: 17 June 2008
Welcome to the latest issue of the Search Engine Facts newsletter.

This week, we're taking a look at the easy and fast way to get high search engine rankings. Can your business afford a quick and easy solution when it comes to search engine optimization?

In the news: Some file extensions can cause problems with Google, Google users are big spenders online, an interview with Google's Matt Cutts and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Can your business afford a quick and easy SEO solution?

Webmasters want quick and easy solutions to their problems. Most people want to get high rankings in Google and they want these rankings now.

That's the reason why some companies offer quick and easy solutions that are supposed to bring your website in Google's top 10 results quickly and easily. Are these methods good for your business and can you afford to use them?

5 quick and easy methods to get high rankings on search engines

The following five methods are the most popular quick fix solutions that some website promotion companies offer:

  1. Hide text on your web pages

    If you want to get high rankings for a special keyword, the keyword must appear on your web pages. If you don't want to change your web pages, hide keyword rich text on your web pages. For example, use white text on a white background, use CSS to hide text areas, fill HTML comments with keywords, etc.

  2. Cloak your web pages

    Cloaking is a method that allows you to deliver different pages to search engines and website visitors. For example, your website visitors could see your regular web pages while search engine spiders are redirected to keyword rich web pages that are stuffed with keywords that are relevant and not-so-relevant to your business.

    Cloaking is an easy way to provide search engines with lots of content without changing your regular web pages.

  3. Get content from other websites

    Everybody knows that search engines need content to get high search engine rankings. The easiest way to get content rich web pages is to reproduce content from other websites on your website.

  4. Buy links

    Buying links is a quick way to get many links to your website. Why waste time to develop natural link partnerships with related websites?

  5. Participate in linking schemes

    Search engines prefer websites with many inbound links. Why not join a link network that promises hundreds of links within days with little work or no work at all?

Quick and easy solutions can become extremely expensive!

The problem with the methods mentioned above is that they all will get your website banned from Google's search result pages sooner or later. Google thinks that these methods are spam and they are right with that opinion.

You can get short term results with these methods but it is only a matter of time until your website will be penalized for using these methods. Just to be clear: Do not use the methods above or you will harm your website!

Can you afford these methods? Three questions and a risk-free plan.

Can your business afford to use one of the methods above? Consider these three questions:

  • Do you have employees or investors?
  • Is your website the primary source of your income?
  • Would losing most of your visitors be a disaster for your income?

If your answer to one of these three questions is yes then you should avoid the tactics mentioned above at all cost. The risk is just too high.

If you want to get high rankings on Google without risking your website, use ethical search engine optimization methods. If you want to get lasting rankings, optimize your web pages for your keywords without spamming and get high quality links instead of using shady linking schemes.

Ethical search engine optimization methods take some time but they produce much better results than shady quick fix solutions.

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2. Search engine news and articles of the week

Don't end your URLs with .exe

"Sometimes at a conference people will ask me 'Does it matter what extension I use for my pages? Does Google prefer .php over .asp, or .html over .htm?' And my answer is 'We’re happy to crawl all of these file extensions. It doesn't matter what you choose between any of those.' [...]

But there are some file extensions that are mostly binary data, such as .exe, where the vast majority of the time the data would be meaningless blobs, so there are a few extensions to avoid."



Google users big spenders online - update

"Google's relative audience strengths - i.e. the groups over-indexed on Google.com relative to the online population - are those that are among the most likely to have spent more than $500 online. This indicates that Google users are more likely to be big online spenders."



A new flavor of Google Trends

"If you've used it in the past, you know that Google Trends can be used to see how popular certain search terms are across geographic regions, cities, and languages. With our latest update, you can now see numbers on the graph download to a spreadsheet."



Search engine newslets

  • Hot Searches for June 16, 2008.
  • Google toolbar available for Firefox 3.
  • If it can't find a solution, Google should kill YouTube.
  • Is Google making us stupid?
  • The AdSense publisher crawl.
  • The Google Earth June 2008 update has more unannounced 3D buildings.
  • 2D driving simulator on Google Maps.
  • Google co-founder Brin books first private space flight.
  • Yandex launches mobile search in Russia.
  • Yahoo might get a new logo.

Back to table of contents - Visit Axandra.com

3. Success stories

"This is truly amazing!"

Jim Garison

"We just got our website up about 2 weeks ago. Everyone knows that marketing for an ecommerce site is VERY hard and difficult, and involves a very big budget to work with.

We were searching for best ways to market and came across your website. We liked what we found on the website, and decided to give it a try.

We have only been online for about 16 days now, and already our website is showing up on Google, Yahoo, MSN, Webcrawler and AltaVista. This is amazing! All it took was a very VERY reasonable amount of ONE TIME investment to your software, and we're already getting hits on our website and a few purchases already made! This is TRULY amazing! Thank you for sharing such an outstanding product with us. We appreciate it."
Jim Garison, www.TriStarCCTV.com



"My success is in no small way thanks to the software from you guys."

Danny Brown"I run a boutique PR agency, and obviously it's key that I need to have high Google ranking to succeed in this highly competitive market. I was a bit skeptical about using a software tool for my SEO purposes - after all, how could something costing a few hundred dollars compare to a dedicated SEO firm that charges up to $10,000, RIGHT?

But, I decided to give IBP a go - after all, I'm pretty competent in using keywords and SEO-friendly content myself, so I figured it couldn't do any harm combining the two. The results were outstanding.

IBP helped me to find highly sought after keywords with very little competition, and as well as these two phrases I also have others (which I'm not sharing here, thank you!). The traffic that has come to my website has been impressive to say the least, and has helped me beat my targets for this year already, and it's only the middle of June!

I can honestly say that much of this is down to the IBP software - the Top 10 Web Page Optimizer is excellent, and very easy to use as well. I've now used the software to help my clients achieve high Google rankings, and they've referred business colleagues to me based on these results.

All I can say is thank you for a wonderful piece of software - my success is in no small way thanks to the software from you guys. I look forward to newer versions and even more success down the line."
Danny Brown, www.pressreleasepr.com



Share your success story with us

Let us know how IBP has helped you to improve your website and we might publish your success story with a link to your website in this newsletter. The more detailed your story is, the better.

Back to table of contents - Visit Axandra.com

4. Previous articles

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