|Weekly SEO news: 2 June 2009|
to the latest issue of the Search Engine Facts newsletter.
This week, we're taking a look at Microsoft's new search engine Bing. Bing promises to be a success and this article reveals everything you need to know about this new search engine.
In the news: 302 redirect hijacks are still possible in Google, Google announces a new service, you can be listed in the local results on Google without having a website and more.
Table of contents:
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|1. Microsoft's new search engine Bing - and how to optimize your website for Bing|
Microsoft's Bing search engine has just become publicly available, allowing you to decide whether Microsoft's latest effort has the goods to take on Google. Bing is available at www.bing.com and replaces Live Search.
Microsoft is expected to spend $80 million to $100 million on Bing marketing which would be a nice hedge against Yahoo! because Bing will most likely take market share from Yahoo!.
Whether Bing ultimately succeeds or not, it will push Google to keep innovating search, and the new pay per click competition will ensure that Google doesn't get too greedy.
How is Bing different from Google?
Bing is not dramatically different from Google, but some people have found its results stronger. There are some visible changes:
How can you get top rankings in Bing?
We have already updated our popular SEO software IBP to support Bing. This means that you can run IBP's Top 10 Optimizer to get specific advice on how to optimize your website to rank on top of Bing's search results.
IBP will tell you in great detail what you have to do to get top 10 rankings on the new Bing search engine. Of course, IBP also works with Google, Yahoo and other major search engines and it also works with the different language and country variations of all major search engines.
|2. Search engine news and articles of the week|
|3. Test-drive the beta version of IBP 11|
The beta version of IBP 11 is available. Among many improvements, the new IBP version has a brand new keyword manager:
The new keyword manager uses the unique keyword database of KeywordIndex.com. It helps you to find inexpensive and targeted keywords for Google AdWords and organic search engine optimization.
|4. Success stories|
|5. Previous articles|
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