|Weekly SEO news: 22 December 2009|
to the latest issue of the Search Engine Facts newsletter.
Google's Matt Cutts recently suggested that the speed of a web page might become more important in Google's ranking algorithm. How will this affect your website and what can you do to improve the speed of your website?
In the news: Google Answers might be relaunched as Google Guru, Google plans a netbook, what search looked like a decade ago and more.
Table of contents:
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|1. Will web page speed become a more important ranking factor?|
Google's Matt Cutts recently suggested that the speed of a web page may soon get more attention in Google's ranking algorithm. It seems that Google focuses on fast websites to make the searching experience better.
What can you do to make your web pages faster?
Is it a good idea to use the loading time in the ranking algorithm?
Optimizing the loading time of your web pages is a good idea, no matter how large the effect of loading time on your website rankings will be. The faster your web pages load, the more visitors of your website will be able to see the contents of your pages.
Web surfers are impatient people. The average web surfer wants immediate results. For that reason, your website should be fast loading and it should also contain clearly arranged content that makes it easy to read your pages.
IBP's Top 10 Optimizer will also assign a Flesch–Kincaid readability score to your web pages after analyzing the content of your website. The higher the score, the more difficult to read are your web pages.
|2. Search engine news and articles of the week|
|3. Google Universal results and Google custom results|
If you check the position of your website in Google's search results with IBP's ranking checker then you can now choose if IBP should also consider Google Maps and Google News results.
IBP enables you to choose whether you just want to check the regular website results or if you also want to include the local search and news results. You can download the trial here.
IBP can also check Google custom results or the regular Google results by automatically deleting the customization cookies.
Using current tools is very important for search engine optimization. Things that worked last year might not work today. IBP is always up-to-date with the latest algorithms of Google and all other major search engines.
|4. Success stories|
"Now a program that I thought was good, just went 'off the charts'."
|5. Previous articles|