|Weekly SEO news: 27 April 2010|
to the latest issue of the Search Engine Facts newsletter.
Most people use a keyword suggestion tool when they try to find new keywords for their campaigns. While keyword suggestion tools are good, they should not be the first step in your keyword research activities. This article helps you to find great keywords without using keyword tools.
In the news: Google limits the site search operator, how Google tries to find the creation date of a web page, how not to sell links, Google vs. the government and more.
Table of contents:
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|1. Four steps to great keywords (without keyword tools)|
Most people use a keyword suggestion tool when they try to find new keywords for their campaigns. While keyword suggestion tools are good, they should not be the first step in your keyword research activities.
Before you use a keyword suggestion tool, ask yourself the following questions:
As you can see, the products and services that you offer are the least important. A person with a headache might not now that the Shiatsu that you offer will help them. They even might now know what Shiatsu is and if they know it, they might not be able to spell it properly. The same applies to all other services and industries.
For that reason, it is important that you focus on the first three points before using your products or services in the keywords.
1. What problems can your product or service solve?
2. Which questions do potential customers ask?
3. Can you offer unusual solutions?
4. Which products or services do you offer?
When you try to find new keywords, tell a short story that describes the problem and the solution: "A person has a racking headache. The person cannot concentrate because of that headache and the person is tired. Instead of taking a pill, there can be other solutions. That solution is my Shiatsu service."
By doing this, you'll find many keywords around which you can create new web pages and PPC ads. Of course, you can also combine this method with keyword suggestion tools.
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