|Weekly SEO news: 18 January 2011|
| Welcome to the latest issue of the Search Engine Facts newsletter.
Reciprocal links were the first social element on the World Wide Web. They existed a long time before the term "social media" even existed. In the last few years, there was a lot of FUD about the efficacy of reciprocal links. Do they still work? Is there any reliable data?
Also in the news: U.S. users give high marks to search engines, Bing steals traffic from MSN, curation is the new search and more.
Table of contents:
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|1. Reciprocal links: don't be fooled by false information|
Reciprocal links were the first social element on the World Wide Web. They existed a long time before the term "social media" even existed. The concept of a reciprocal link is simple:
Reciprocal links could greatly improve the position of a website in Google's search results because links are a good indicator that other people like your site.
In the last few years, there was a lot of FUD about the efficacy of reciprocal links. Some people say that they don't work anymore, others even claim that reciprocal links can cause problems with Google.
Is there really a problem with reciprocal links?
But I have read that Google is against reciprocal linking!
One way links, reciprocal links, three way links? Which links are best?
If you want to get high rankings on Google, your website needs high quality backlinks. If your website does not offer the possibility of a links/resources page, you could add reciprocal links in blog posts or on other pages of your site.
The link building tool in IBP helps you to find potential link partners. IBP also helps you to get links from directories and it helps you to analyze which kind of links you need. You can download it here.
|2. Search engine news and articles of the week|
|3. Get a good start to 2011|
We want you to get a good start to 2011!
We want you to get a good start to 2011. That's why we offer you IBP for a discounted price this month. Just click the following image:
|4. Previous articles|