Google's new algorithm goes global, includes user feedback
"Today we've rolled out this improvement globally to all English-language Google users, and we've also incorporated new user feedback signals to help people find better search results. In some high-confidence situations, we are beginning to incorporate data about the sites that users block into our algorithms.
In addition, this change also goes deeper into the 'long tail' of low-quality websites to return higher-quality results where the algorithm might not have been able to make an assessment before. The impact of these new signals is smaller in scope than the original change: about 2% of U.S. queries are affected by a reasonable amount, compared with almost 12% of U.S. queries for the original change."
Bing winning over tech-savvy Microsoft fans
"Looking at Bing usage in the various IE builds shows a pretty impressive curve – the newer the IE build, the more Microsoft is providing the searches. Apparently, people are impressed by Microsoft's updates, and Microsoft is starting to see the synergy between IE and Bing."
Related: Bing-powered share of searches reaches 30 percent in March 2011: "Google accounted for 64.42 percent of all U.S. searches conducted in the four weeks ending April 2, 2011. Bing-powered search comprised 30.01 percent of searches for the month, with Yahoo! Search and Bing receiving 15.69 percent and 14.32 percent, respectively."
Video: How can I make sure that Google knows my content is original?
"Google crawls site A every hour and site B once in a day. Site B writes an article, site A copies it changing time stamp. Site A gets crawled first by Googlebot. Whose content is original in Google's eyes and rank highly? If it's A, then how does that do justice to site B?"
Google's Matt Cutts answer that question in a video. It seems that Google has no real way to find the original article. He suggests that you manually report infringing sites. In general, sites that have better backlinks will get better rankings, no matter if their content is original or not.
Editor's note: use IBP's link builder to get more and better backlinks to your site.
Google's Page begins major reorg: engineers, not managers, in charge
"That's worked out well for Apple, but its culture is very different from Google's. And Page and Jobs are as dissimilar as they come. That said, if Page's vision of a new, ambidextrous Google fosters the same sort of incremental and radical innovations we've seen come out of Apple in the past decade, that would probably be a good change."
Can you use Google Custom Search to validate a search penalty?
"If you think you have a penalty with Google, perform a query with Google Custom Search and see if the results are the same. Doing any search for my keywords in any Google 'custom' search shows results as I would expect. However, the same search in regular Google serps is missing. [..]
I'm thinking some sort of algorithmic penalty might be in place on my site and custom search does not reflect penalties of this sort?"
Search engine newslets
- Bing launches business portal (similar to Google Places).
- The difference between web reporting and web analysis.
- Twitter to offer brands Facebook-style pages.
- Can you still disable Google's custom results with the &PWS=0 parameter? Answer: Yes, but you have to disable Google Instant first.
- Real-time traffic graphs for the Google Transparency Report.
- Google: Product chief, valley veteran Jonathan Rosenberg to step down.
- Google introduces free phone support for AdWords advertisers.
- Double column organic Google results, oh my.
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