|Weekly SEO news: 20 September 2011|
| Welcome to the latest issue of the Search Engine Facts newsletter.
Lust, curiosity, prestige and forbidden fruits can help you to get more website visitors. When your website is listed on the first result page, you have to make sure that people click on your listing. You can improve the number of clicks on your listings by addressing people's emotions and desires.
Also in the news: Google +1 clicks do not influence the position of AdWords ads (yet), Bing introduces adaptive search, Matt Cutts explains why PageRank can drop and more.
Table of contents:
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|1. Lust, curiosity, prestige and forbidden fruits|
Getting your web page on Google's first result page is often a lot of work (although it is easier with the Top 10 Optimizer in IBP). When your website is listed on the first result page, you have to make sure that people click on your listing.
You can improve the number of clicks on your listings by addressing people's emotions and desires in the title and the description of your web pages:
1. Promise a sensual experience
2. Trigger the curiosity of the reader
3. Show that you can be trusted
4. Offer forbidden fruits
5. Make it exclusive
6. Make it urgent
Improve the titles and descriptions of your web pages to make sure that your web pages get as many clicks as possible once they are listed on the first search result page. To make sure that your pages get listed for the right keywords, analyze your web pages with IBP's Top 10 Optimizer.
|2. Search engine news and articles of the week|
|3. Success stories|
You can get IBP for a discount this month
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|4. Previous articles|