|Weekly SEO news: 22 November 2011|
| Welcome to the 500th issue of the Search Engine Facts newsletter.
Last week, Google published a list of 10 recent ranking algorithm changes. Do these changes affect your website rankings? Do you have to adjust your web pages for the new algorithm? This week's article has the answers.
Also in the news: Yahoo's Site Explorer is gone, the latest search engine statistics, Microsoft's secret social network and more.
Table of contents:
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|1. Official Google information: 10 recent algorithm changes|
Last week, Google's Matt Cutts published a list of 10 recent ranking algorithm changes in an official Google blog. Do these changes affect your website rankings? Do you have to adjust your web pages for the new algorithm?
What is new in Google's ranking algorithm?
Matt Cutts does not go into detail. The most important change seems to be that boilerplate links with duplicated anchor text are not as relevant as before.
This probably affects the texts in your website navigation most. If the navigation text was "green widgets" before, this would give the linked page a boost for the term "green widgets". Matt Cutts says that this has changed.
How do you have to change your web pages?
Google is continually improving the ranking algorithms. If you want to keep your rankings, and if you want to get better rankings, regularly check your web pages to make sure that they are compliant to Google's latest ranking algorithm.
Editor's note: you can get IBP for a discounted price this week.
|2. Search engine news and articles of the week|
|3. Success stories|
This is the 500th issue of our weekly newsletter. For this reason, you can get our popular website promotion tool IBP with a 20% discount if you order through this link.
The discounted price is only available through the link above.
|4. Previous articles|