Weekly SEO news: 6 December 2011 |
Welcome to the latest issue of the Search Engine Facts newsletter.
Last week, a new Google patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google's +1 button. Also in the news: Google announces algorithm updates and design changes, software activists take on Google, there's a bug in Google's keyword tool and more. Table of contents: We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends. |
1. New Google patent: does your site have references from trusted agents? |
Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google's +1 button. What is a reference?
Not all references are equal
What does this mean to your website?
If you're a regular reader of our weekly newsletter, you know that quality is much more important than quantity. Don't fall for quick-fix SEO solutions that promise hundreds of backlinks in a short time with no work. These backlinks won't help your website and it is likely that Google might consider them spam. Try to get high quality backlinks and encourage your website visitors to share your website on social websites. If you want to check the current optimization status of your web pages, analyze them with IBP's Top 10 Optimizer.
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2. Search engine news and articles of the week |
Google announces more algorithm changes
There's a bug in Google's AdWords keyword tool
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3. Success stories |
"My client is on the first result page for a competitive one-word keyword!"
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4. Previous articles |