Weekly SEO news: 10 January 2012

Welcome to the latest issue of the Search Engine Facts newsletter.

The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays.

Also in the news: Google announces Megasitelinks, depending on your target group, Bing might be more important than Google, Bing removes the backlink search operator and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. New year resolutions: link building is just like getting in shape

The backlinks that point to your website are still the most important factor that determine the position of your website on Google. Unfortunately, it's not easy to get good backlinks. Link building can be compared to getting in shape after the holidays:

resolutions1. It takes hard work and there are no shortcuts

It does not matter if you want to lose weight after the holidays or if you want to get high quality links: you have to invest time and effort.

You cannot lose 30 pounds in a month and you also cannot get your website on Google's first result page for a very competitive keyword in that time.

If you want to get lasting results, you have to work continually on your links and your web page content.

2. You have to be consistent

SEO isn't a one-shot solution. It doesn't help your rankings much if you get many links at once and then stop building links. Search engines also consider how many websites link to your site over time.

It's the same if you want to get in shape: doing a 12 hour workout on a single day and then doing nothing won't help you to lose weight. It will be bad for your health.

It's the same with link building: if you get many links at once and then no links at all, search engines might think that you try to cheat them with a linking system.

If you want to get in shape, you have to be consistent. You might not see immediate results but there is a constant change and some day, you'll find that you're much thinner.

Link building works exactly like that. Do not try to game search engines by joining link systems or buying links. Get one link at a time, optimize your pages and the rankings of your website will improve steadily.

3. There are a lot of scammers

The SEO industry is full of scammers that promise easy and quick solutions. You should be very careful. If something sounds too good to be true then it's probably not true. There are no easy and quick solutions and there are no secret tricks that nobody else knows about.

The same applies to weight loss and fitness. There are lots of diet pills and miracle machines that promise easy and quick results. These methods don't work.

4. It's possible to trick the system but you won't get lasting results

There are a lot of diets and diet products that help you to quickly lose weight. Unfortunately, you only lose water weight with these diets and you'll get your old weight back soon.

Link building is similar. Every now and then, some webmasters find a loophole in Google's algorithm. These loopholes allow people to get on Google's first result page without doing the hard work.

This usually works for some weeks but then Google finds out and websites that exploited the loophole are penalized and removed from the index. It's very risky to use these methods to get high rankings because Google doesn't like spammers.

5. The result is worth it

People who lose weight usually feel more healthy and happier. Being number one on Google's result page for the right keyword can mean many more sales for your business.

You have the choice: Don't fall for rip-off products that promise easy and quick results without much work. These products don't deliver long term results and they often put your website at risk.

If you really want to succeed, start now: optimize your web pages and get good backlinks. If you're interested in a detailed backlink analysis tool, try SEOprofiler.


2. Search engine news and articles of the week

Google: 30 search quality highlightsGoogle

"We improved our algorithm for picking sitelinks. The result is more relevant sitelinks; for example, we may show sitelinks specific to your metropolitan region, which you can control with your location setting. [...]

On domains other than .com, users have the option to see only results from their particular country. This is a new algorithm that uses several signals to better determine where web documents are from, improving the accuracy of this feature."

When Bing is more important than Google

"After looking at other clients who target older demographics I found this trend was fairly consistent. 50-60% of their traffic used Internet Explorer. Yahoo and Bing organic traffic accounted for as much as 55% of their organic traffic, and Bing rankings were, on average, 20 positions behind.

Though Google may be our focus for a majority of our work, there are times, and clients that need to have Bing as a more central part of their SEO strategy."

BingBing removes the backlink search operator

In an online discussion, Bing's Duane Forrester confirms that Bing's backlink search operator does not work anymore.

If you want to get detailed information about the backlinks of a website, SEOprofiler can help you.

Microsoft and Google: Comparing their top 10 official blog posts of 2011

"In general, Google seems to have attracted lots of readership with specific product news (Google+, Google search, etc.). Microsoft struck a chord with its “vision” pieces (future of the living room and productivity). [...]

Google’s list demonstrates the ongoing power of the Google home page, which linked to the Sept. 11 anniversary post. The company’s top blog post in 2010, an April Fool’s joke about changing its name to Topeka, also benefited from a ton of traffic from Google.com."

Get a Google pay-per-click monopoly for your brand

"One such form of infringement is by bidding on your brands or trademarks as keywords in pay-per-click advertising. [...]

File a general trademark complaint with Google using Google Adwords Trademark Complain Form. Google will then investigate your claimed rights in the trademarks submitted and, if such is able to be verified, will then preclude others from bidding on your trademarks in pay-per-click advertising and diverting your customers away from your web site using your own trademarks against you."

Search engine newslets

  • WSJ: How to ace a Google interview.
  • According to Hitwise, Google+ has its biggest month in December.
  • PayPal President Scott Thompson is the new Yahoo CEO.
  • Yahoo! Search Trends: Happy New Year – now on to the resolutions.
  • Main Street goes social: SMBs give a big thumbs-up to social media.
  • WSJ: spam finds new target.
  • Discussion: links in iframes pass value on Google.

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3. Success stories
"Within a week after that I was in the top 4!"

"I have to admit I was skeptical about your software. However within a few days of using it my site got into the top 10.

Within a week after that I was in the top 4!!! And my score was only a 87% with your software! I will still work on the perfect 100 but I am still impressed!!! You guys made it easy!"
Dale Thomas, www.NationWideIncome.com


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