|Weekly SEO news: 7 February 2012|
| Welcome to the latest issue of the Search Engine Facts newsletter.
Backlinks are still Google's most important ranking signal. That's why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn't like paid links at all. Google has several ways to detect paid links.
In the news: Google's January algorithm changes, a Google statement about 404 spam links, Google has a new 'above the fold' filter and more.
Table of contents:
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|1. Can you take the risk? How Google detects paid links|
Backlinks are still Google's most important ranking signal. That's why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn't like paid links at all.
If you use paid links to promote your website, you put your rankings at risk. Google has several ways to detect paid links:
1. Your competitors can send spam reports
2. Google's manual spam fighters can find the links
3. Google's algorithm can detect the links
It is difficult and time-consuming to get good backlinks to your website. That's why backlinks play such an important role in Google's ranking algorithm. The backlink tool in IBP can help you to streamline the link building process so that you get good backlinks as efficiently as possible.
Avoid fully automated link building systems. These link building systems have been created to game Google's algorithm and that's why Google will downrank your website as soon as they find out that your website participates in such a link system.
|2. Search engine news and articles of the week|
|3. Success stories|
Tell other readers of this newsletter your success story!
|4. Previous articles|