Weekly SEO news: 29 May 2012

Welcome to the latest issue of the Search Engine Facts newsletter.

Much has been said about the importance of a natural backlink profile since Google released the Penguin algorithm update. Is it possible to actively build links and still have a natural backlink profile?

In the news: Google releases a Penguin update, Matt Cutts says that it is okay to link to (some) spammy pages, Yahoo releases Axis and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. Link building and a natural backlink profile: can these two go together?

Much has been said about the importance of a natural backlink profile since Google released the Penguin algorithm update. Is it possible to actively build links and still have a natural backlink profile?

Real link building is more important than ever

The importance of link building hasn't decreased with Google's Penguin update. Actually, link building has become more important than before. The difference is that link spamming doesn't work anymore.

Blasting your link to thousands of sites and fully automated backlink networks have lost their power. Given the fact that these links never were useful to real Internet users, it's remarkable that Google took so long to devaluate that type of backlinks.

Link building is not about manipulating search rankings (surprise)

Higher search engine rankings are a natural by-product if you build links correctly. The main purpose of link building (and SEO in general) is to get targeted visitors to your website.

Backlinks can help you with the following:

  1. backlinks can increase the search engine rankings of your site
  2. backlinks can help you to get targeted visitors
  3. backlinks can help your company reputation

If you focus your link building activities on 2 and 3 then 1 will come naturally.

Link building can lead to a natural backlink profile

The reason why some people think that link building leads to an unnatural backlink profile is that they confuse link building with link spamming. SEO is not spamming and the whole SEO industry has suffered a lot from people using the term 'SEO' to sell their spamming products.

The key to a natural backlink profile is a simple question: "Could the link exist without asking for it?" Many people just don't link to your site because they don't know it or because they don't have the time to research links about a topic.

Help these people who would naturally link to your site by informing them about linkworthy content on your site that is related to their site. Asking the right people for the right reason often leads to much better results than the scattershot approach that is used by many companies.

For the foreseeable future, good backlinks will remain the most important factor in Google's ranking algorithms. Use the link building tools in IBP to find good websites that could link to your site and then ask these sites for a link to your site.

The link building tools in IBP help you to find good websites, they help you to contact potential link partners, they keep track of your link building activities and they check the backlinks that you built with other sites. IBP offers spam-free SEO methods that lead to high quality links and lasting rankings.

2. Search engine news and articles of the week

Matt CuttsGoogle's Matt Cutts announces a Penguin update

The update was announced on Twitter: "Minor weather report: We pushed 1st Penguin algo data refresh an hour ago. Affects <0.1% of English searches."

Editor's note: websites that heavily rely on low quality backlinks won't get high rankings anymore on Google. Better try to get good backlinks to your site.

How Google can beat Facebook without Google Plus

"Google Plus is an abandoned city in the desert. I.e. 'Google's social tool (G+) has no community and its communities (Books, Scholar) lack social tools.' Google can still win the social war. But only if it A) abandons the operational idea of Google Plus and B) empowers the users of its existing products."

Matt CuttsWhat happens if I link to a good page that later becomes spammy?

Google's Matt Cutts answer this question in a video. If only a few of the links on your site point to problematic websites then this won't cause problems.

If the majority of the links on your website links to shady websites, then this can be a problem.

Yahoo announces Axis

Yahoo! Axis is a search browser that provides a new way to search and browse the web. It is available on three devices (PC, iPhone and iPad) and can be used on its own or together."

Related: Why Yahoo's Axis Is Going to Fail, Yahoo disables Axis Chrome extension after developer exposes security vulnerability

Search engine newslets
  • Discussion: Google showing results for nameserver instead of site. Bug?
  • Lithuania turns down Google Street View.
  • How to work with Google's Moog Synthesizer doodle.
  • Google privacy inquiries get little cooperation.

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3. Recommended resources

Check the backlink profile of your website and much more

SEOprofiler is a full-featured SEO solution that can analyze the backlink profile of your website and much more.

You can also use it to spy on the Google rankings and Google AdWords campaigns of your competitors, it helps you to get new backlinks, it helps you to optimize your web pages, it checks your rankings on search engines and much more.


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4. Previous articles

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