Welcome to the latest issue of the Search Engine Facts newsletter.

Search engine optimization is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing. This is a lesson that many people learned after Google's Penguin update.

In the news: Google updates the PageRank display, YP ads are more effective than Google's local ads, and more.

Table of contents:

We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.

Best regards,
Andre Voget, Johannes Selbach, Axandra CEO

1. SEO wealth building: you have to do the right things

Search engine optimization is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing. This is a lesson that many people learned after Google's Penguin update.

1. It's important to know that time is a factor

If you are young and invest your first dollars then you won't become a millionaire overnight. It takes some time to build your wealth and if you invest regularly, you will earn more than people who invest only once. If you invest too little, you won't get the same results as people who are serious about building wealth.

Search engine optimization works exactly like that. If your website is young, then it will have only a few rankings. You have to optimize the pages and the backlinks of your website and you have to do it regularly. The more time you invest in optimizing your site, the sooner you will get results.

2. Do first things first

When you start investing, you cannot participate in the big deals that require a lot of money. It's the same with SEO. If your website doesn't have many rankings yet, then it doesn't make sense to target very competitive keywords such as "mp3" or even "credit cards".

The big players in your niche have the high rankings for these keywords and they have several advantages (more backlinks, more visitors, more trusted by Google, etc.).

Start with very targeted keyword phrases that consist of 3-4 words. It is much easier to get high rankings for these keyphrases and you will also get higher conversion rates with very targeted keyphrases.

The more rankings your website has, the easier it will be to get high rankings for more competitive keywords. Then you can start to compete with the big guys for the more general keywords.

3. You have to be careful (the wrong things are very risky!)

There are many people who promise to make you rich overnight. Others promise incredible profits. The more aggressively you invest, the more likely it is that you will lose everything.

It's the same with SEO. If you use aggressive (and often shady) SEO methods then you put your website at risk. Aggressive tactics often deliver great results for a short period. Unfortunately, all of them also lead to massive problems with Google in the long run.

After Google's recent Penguin update, many websites have been banned from Google because they used spammy SEO tactics that promised quick results.

If you see offers like "thousands of backlinks with no work" or "fully automated SEO solution" then you should be very careful. In both finance and SEO, there are many snake-oil salesman. Don't fall for them.

Getting your website on Google's first result page isn't rocket science. It requires some work but it is possible if you do the right things in the right order. Use search engine optimization methods that are approved by search engines to make sure that your website gets lasting results.

2. Search engine news and articles of the week

GoogleAll about your AdWords Express monthly budget

In an online discussion, Google's Neetu Kurian explained the influence of the monthly budget:

"If you have chosen a low budget for your AdWords Express ad, it is possible that your ad may stop running before the month actually ends. This is because with a low budget, our system will not have enough funds to show your ad throughout the month and in such instances, our system may automatically ‘pause’ or ‘end’ your AdWords Express ad to ensure that you do not accrue costs more than your monthly budget."



Professor Billionaire: the Stanford Academic who wrote Google its first check

"With a net worth of $1.3 billion, Cheriton is likely the wealthiest full-time academic in the world. But yachts are not his thing. The Stanford computer science professor calls himself 'spoiled' for taking the occasional windsurfing vacation to Maui. "



BingGoogle updates the toolbar PageRank display

In an online discussion, webmasters discovered that Google has updated the PageRank numbers that are displayed in the Google toolbar.

Editor's note: the number that is displayed in Google's toolbar has nothing to do with the actual rankings of your website. If you want to make sure that your website gets high rankings on Google, optimize it with the new IBP 12.



Study: Google’s local ads' cost-per-call nearly twice as expensive as YP ads

"The study, which examined the local ad buys of 62 small businesses around the country, showed that Google’s local ads were nearly twice as expensive as an ad on the YP Local Ad Network on the basis of cost-per-call, which is defined by the amount of advertising dollars spent to generate one incoming sales call."



Search engine newslets
  • Google introduces structured data dashboard.
  • You can verify your domain on Google with CNAME records.
  • Google introduces  concessional district targeting for Google AdWords.
  • Feeling lucky? Not if you use Google instead of a doctor.
  • Google Chrome grabs 1/3 of the global market.
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3. Recommended resources

Download the brand-new IBP 12

The new version IBP 12 is now available for download. IBP 12 has many great new features:

New version 12

If you haven't done it yet, you can download the free demo version of the brand-new IBP 12 now.

seoprofiler

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4. Previous articles

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