Weekly SEO news: 21 August 2012 |
Welcome to the
latest issue of the Search Engine Facts newsletter.
Matt Cutts has announced several more Penguin updates. People
who spammed Google in the past will get into trouble. Will your website
be affected? In the news: Google's spammer patent, Google's John
Mueller about subdomains, Google share of searches at 66% and more. Table of contents:
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1. Matt Cutts: Google's updates are going the be
jarring and jolting |
Five days
ago,
Google's Matt Cutts announced in an online discussion that there will
be further Penguin updates that will be upsetting for many webmasters: "Lots
of people were asking me when the next Penguin update would happen, as
if they expected Penguin updates to happen on a monthly basis and as if
Penguin would only involve data refreshes.
If you remember, in the early days of Panda, it took several months for us to iterate on the algorithm, and the Panda impact tended to be somewhat larger (e.g. the April 2011 update incorporated new signals like sites that users block). Later on, the Panda updates had less impact over time as we stabilized the signals/algorithm and Panda moved closer to near-monthly updates. Likewise, we're still in the early stages of Penguin where the engineers are incorporating new signals and iterating to improve the algorithm. Because of that, expect that the next few Penguin updates will take longer, incorporate additional signals, and as a result will have more noticeable impact. It's not the case that people should just expect data refreshes for Penguin quite yet." This announcement was a clarification of the statements that Matt Cutts made at the SES San Francisco: "You
don’t want the next Penguin update, the engineers have been working
hard. [...] The updates are going the be jarring and jolting for a
while. [...]
Webmasters who want to get as much visibility as possible should look at the spectrum of value their’re adding." Do you have to be worried? Google's Penguin updates target
websites that use spam tactics to get high rankings on Google. Some of
these tactics are cloaking, paid links, and automatically created links
(forum profile links, blog comment spam, etc.)
If you use spam techniques to promote your website, chances are that your website rankings will drop with Google's next Penguin update. If you use any tools that uses words such as "secret trick", "exploit", "fully automated" or "auto-pilot" then it's likely that your rankings are at risk. Websites that will be safe For every loser in the search
results, there will be a winner. If you don't use shady techniques to
promote your website, you don't have to be afraid of Google's next
Penguin updates.
The rankings of websites that use white-hat SEO methods will not be affected by algorithm updates that target spammers. A win-win-win situation If you want to be on the winning
side, avoid spam techniques and use
white-hat SEO methods that are beneficial to search engines, web
searchers and your business.
The SEO methods that are used by IBP 12 are white-hat SEO methods that are safe to use. Use IBP 12 to optimize your pages and to get better backlinks. You will get high rankings that last. |
2. Search engine news and articles of the week |
Another Matt Cutts statement about Penguin
The Google rank-modifying spammers patent
Google's John Mueller about subdomains
"Google accounted for 65.70
percent of all U.S. searches conducted in the four weeks ending July
28, 2012. The combined Bing-powered search comprised 26.95 percent of
searches for the month, with Yahoo! Search and Bing receiving 13.83
percent and 13.12 percent, respectively."
Search engine newslets
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3. Recommended resources |
Download the brand-new IBP 12
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4. Previous articles |