|Weekly SEO news: 4 December 2012|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Many people who are new to SEO think that using Google's disavow link tool will help them to get the high rankings back that they had before Google's penalty hit their sites. That is not the case and this week's article explains why.
In the news: most Google notifications are about
black hat SEO, Google talks about synonyms on your
website, Yahoo search ads add more features, and more.
Table of contents:
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| 1. Why a Google penalty removal won't improve your
| Many people who are
new to SEO think that using Google's disavow link tool will help them
to get the high rankings back that they had before Google's penalty hit
their sites. That is not the case. If you want to get your rankings
back, there are other things that you have to do.
Why were so many websites penalized?
Google's Penguin update penalized websites by people who confused spamming with search engine optimization. Buying hundreds of links on other websites is not search engine optimization.
Using tools that automatically create hundreds to thousands of backlinks on forum sites, blogs and other pages also has nothing to do with search engine optimization. These tools and services are spamming machines.
The rankings of websites that used these tools to get high rankings dropped dramatically after Google's recent updates.
Why Google's disavow links tool won't help these websites
Google's disavow link tool enables businesses to inform Google about links that shouldn't be considered anymore. Before you submit your links to Google's disavow tool, Google expects that you try to get rid of these links for yourself.
When you submit your link lists to Google, they will use that data as a suggestion. Google has made it clear that it will take weeks until you get a reply and that they might or might not use your data.
Informing Google about bad links to your website won't help your rankings. Removing backlinks also won't help. The reason is very simple:
It doesn't help to remove and disavow links that Google already filtered for the search results. You're just sending Google a confirmation that they found the right links.
You might even remove links that have a positive influence on your search engine rankings.
If you want to make sure that your website gets high rankings, you need to get more high quality backlinks that point to your website. Don't look back at bad things that you might have done in the past but focus on doing the right things now.
IBP will help you to get high quality backlinks and it will also give you step-by-step instructions on how to get your website on Google's first result page.
|2. Search engine news and articles of the week|
"Will Rob and Kristen get back together?” is officially the top trending question of 2012. [...] While Psy hit #3 on the Ask.com top asked-about celeb charts, he was chosen as the #1 breakout star of 2012 by Americans polled (13% chose Psy as 2012’s breakout star), from a list including One Direction (11%), Honey Boo Boo (10%), Jennifer Lawrence (8%) and Carly Rae Jepsen (7%)."
Matt Cutts answers that question in a video. He says that you should use all of the words as long as the text doesn't sound artificial. Although Google has a team that's working on detecting synonyms, it is better to use all related words on your web pages to make sure that search engines get the topic of your website.
"We now have regained access to every old account we have previously been given access to, whether that is a previous client or maybe a site that came to us for some short term consultancy. What is also quite amusing (if you look on the funny side) is that you can see who won the client or who you won the client from."
"Sitelink Extensions let you include additional links in your ads to direct searchers to specific pages on your site. Initial testing shows they can improve clickthrough rates by 15-25%. [...]
Search engine newslets
|3. Recommended resources|
|4. Previous articles|