|Weekly SEO news: 8 January 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
Credibility is an important ranking factor. The more credible a website is, the better it will rank on Google. How do search engines measure the credibility of a website and what can you do to improve the credibility of your own site?
In the news: How Google creates synthetic queries,
Bing search insights, a new search engine just for tablets, and more.
Table of contents:
We hope that you enjoy this newsletter and that it helps you to get more out of your website. Please pass this newsletter on to your friends.
| 1. How to improve the credibility of your website
|Credibility is an
important ranking factor. The more credible a website is, the better it
will rank on Google. How do search engines measure the credibility of a
website and what can you do to improve the credibility of your own
A) Proven elements that
influence the credibility of your website
There are several elements that search engines have been using for a long time to determine the credibility of a website:
In addition to the proven elements above, there are some new elements that influence the credibility of your site.
Use the Top 10 Optimizer in IBP to check if your web pages have all elements that are necessary to show search engines that your website can be trusted.
|2. Search engine news and articles of the week|
"Is it Swarzinegar, Swarneger, Scwarznagger or Schwartiznegar? [...] Bing’s Speller processes tens of millions of data points mined from searches, web pages, clicks and user actions to help you find the right 'Schwarzenegger.' [...]
"Google CEO Larry Page envisions a future in which computers plan your vacations, drive your cars, and anticipate your whims. Audacious? Maybe. But Page's dreams have a way of coming true."
"Sitelink Extensions lets you beef up your search ads with up to six additional links, giving you the chance to take users deeper into your site to more specific pages, right from your search ad, potentially increasing customer engagement and SEM results."
"izik (pronounced EYE-zik) is an application for tablets that allows you to search, explore and discover the Web. Tablets are getting further integrated into our lives in a fun and functional way. With izik, our goal is to have the practicality of the Web unfold at your fingertips in a fun and playful manner."
Search engine newslets
|3. Recommended resources|
|4. Previous articles|