|Weekly SEO news: 5 February 2013|
| Welcome to the
latest issue of the Search Engine Facts newsletter.
In a video on YouTube, the head of Google's anti-spam team Matt Cutts talked about negative SEO. Can other companies hurt your website rankings by spamming your site? What can you do to avoid this?
In the news: A lot of confusion about Google Places,
how to get listed in Bing Local Canada, and more.
Table of contents:
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| 1. Negative SEO: official Google statements
|In a video on
YouTube, the head of Google's anti-spam team Matt Cutts talked about
negative SEO. Can other companies hurt your website rankings by
spamming your site? What can you do to avoid this?
1. Matt Cutts says that they try to avoid negative SEO
He says that when Google designs a new anti-spam algorithm, they try to make sure that the algorithm cannot be used to hurt a competitor. He says that they try to make sure that they are resistant against that.
2. Bad backlinks can cause problems
Matt Cutts says that Google has become better in detecting private and public link networks. Links from these link networks can have a negative influence on your Google rankings. This includes automatically created backlinks from forum profile sites, blog spam and all other links that can be created in bulk with a tool.
3. Although most people don't need it, Google offers the disavow links tool to address negative SEO
According to Matt Cutts, most businesses don't have to worry about negative SEO simply because no one will use negative SEO on their websites. That statement implies that negative SEO through spam link building is possible.
The disavow link tool enables webmasters to give Google a list of backlinks that should be ignored by the ranking algorithm.
4. Time invested in negative SEO is better invested in other things
Matt Cutts says that it usually doesn't make sense to try to hurt another website with spam links. The links might help the targeted site and the owner of the linked website can always disavow the spam links.
As mentioned in one of our previous posts, it's likely that the disavow link tool won't help your website much. It's more likely that Google simply ignores the spam links. The disavow link tool helps webmasters to feel good because they can do something but this won't necessarily increase the rankings of their websites.
To increase the rankings of your website, you need more good backlinks. It's not enough to remove the bad backlinks. Actually, a few good backlinks can outweigh many bad backlinks.
How to strengthen the position of your website on Google
To make sure that Google can index all of your web pages correctly, check your website with the website audit tool in SEOprofiler. You can do this for $1. Correct all errors and then start to optimize your pages.
In addition to the website audit tool, SEOprofiler offers tools for keyword research, web page optimization, link building and link management, result checking, social media, and more.
|2. Search engine news and articles of the week|
"All too many Places dashboard users are seeing this message of late: Account suspended. Make sure your listings meet the quality guidelines. [...] Her account was unceremoniously suspended despite a listing that was clean. [...]
"By submitting your business to Nokia Prime Place you are not only ensuring your business will be entered into Bing’s local listings but primarily Nokia Maps which happens to feed all NavTeq controlled systems. [...]
In an online discussion, different Google employees gave different answers to a question about a person who works at two different places in two different cities:
"Nearly six in ten cell owners used their phone inside a physical store for assistance or guidance on a purchasing decision this holiday season. [...]
"We’ve made some recent improvements to our spam detection algorithms that have increased the number of reviews that appear on some local Google+ pages. We hope this improves your local experience!
Search engine newslets
|3. Recommended resources|
|Get a detailed audit of your website for $1
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|4. Previous articles|